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- Tasks: Manage and develop relationships in the IT channel ecosystem across Northwest regions.
- Company: Established international brand with a people-first culture and ethical values.
- Benefits: Competitive salary, bonuses, car benefits, and flexible hybrid working.
- Why this job: Join a growing company with room for career acceleration and international collaboration.
- Qualifications: Experience in B2B sales, strong relationship-building skills, and a passion for technology.
- Other info: Supportive culture focused on quality and sustainable growth.
The predicted salary is between 42000 - 58000 ÂŁ per year.
Key Details
- Contract Type: Full-time (UK contract)
- Location: Flexible as it is a field sales / outside sales role within the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions
- Compensation: guideline ÂŁ50,000 gross per annum to start + benefits (car) + bonus
- Career Level: open - so put as mid-level
About the Company
Our client is an established international brand operating across the B2B technology and consumer electronics sector (especially in the channel/distributor/reseller/partner eco-system). Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. Despite their international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for balancing competitive pricing with high-quality, value-driven solutions and for fostering a modern, inclusive, and ethical working environment.
The Role
As a Channel AM, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight, and cross and up-selling, but bringing in new clients will be essential core business. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. This role is a field sales / outside sales role with strategic mapping and approaching of the market and operational travel to clients (with new prospects and business development being key).
What We’re Looking For
- Previous experience in a B2B sales or commercial role, ideally within technology / IT
- Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
- Strong relationship-building and communication skills (for business development and prospects) & “hunting” / business development skills
- A value-led sales mindset focused on long-term partnerships rather than transactional selling
- Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
- Both strategic and operational level thinking
This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.
Why Join?
This is an exciting opportunity to join a growing mid-size company (established already but still much scope to grow) with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration, and emphasis on quality and value rather than pure price competition. The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.
Channel Sales Account Manager in Cheshire employer: ASG International
Contact Detail:
ASG International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Account Manager in Cheshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Channel Sales Account Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to discuss your experience in B2B sales and how you’ve built relationships in the tech world. Bring examples of your successes to the table – it’ll make you stand out!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values. We recommend checking out our website for openings that match your skills and interests. Tailor your approach to show why you’d be a great fit for their culture and goals.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and how you can contribute to their success in the IT channel.
We think you need these skills to ace Channel Sales Account Manager in Cheshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Channel Sales Account Manager role. Highlight your B2B sales experience and any relevant tech knowledge. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your relationship-building skills and your passion for the IT channel. Let us know why you're excited about this opportunity and how you can contribute to our team.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've successfully developed relationships and driven sales in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ASG International
✨Know Your Stuff
Make sure you brush up on the company's products and services, especially in the B2B tech space. Familiarise yourself with their portfolio, including printers, networking, and cloud computing solutions. This will show that you're genuinely interested and ready to engage in meaningful conversations.
✨Showcase Your Relationship Skills
Since this role is all about building relationships, be prepared to share examples of how you've successfully managed client accounts in the past. Highlight your 'farming' and 'hunting' skills, and demonstrate how you've added value through relationship management and business development.
✨Emphasise a Value-Led Mindset
The company values long-term partnerships over transactional selling, so make sure to convey your understanding of this approach. Discuss how you prioritise client needs and focus on delivering value, rather than just closing deals for the sake of it.
✨Be Ready for Strategic Thinking
Prepare to discuss your strategic and operational thinking skills. Think about how you would map out the market and approach potential clients in the Northwest regions. Being able to articulate your thought process will impress interviewers and show that you're ready for the challenges of the role.