Channel Sales Specialist

Channel Sales Specialist

Full-Time 50000 - 50000 € / year (est.) No home office possible
ASG International

At a Glance

  • Tasks: Manage and develop relationships in the IT channel ecosystem across the Northwest.
  • Company: Established international brand with a people-first culture and ethical values.
  • Benefits: Competitive salary, bonuses, car allowance, and flexible remote working.
  • Other info: Supportive culture with opportunities for international collaboration and professional growth.
  • Why this job: Join a growing company where you can make a real impact and accelerate your career.
  • Qualifications: Experience in B2B sales, strong relationship-building skills, and a passion for technology.

The predicted salary is between 50000 - 50000 € per year.

Key Details

  • Contract Type: Full-time (UK contract)
  • Location: Flexible/remote as this is a field sales/outside sales role, but candidates must be within the North, e.g., the Yorkshire and West Yorkshire regions or the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions.
  • Compensation: guideline £50,000 gross per annum to start + benefits (car) + bonus
  • Career Level: open/mid-level

About the Company

Our client is an established international brand operating across the B2B technology and consumer electronics sector, especially in the channel/distributor/reseller/partner ecosystem. Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. Despite their international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for balancing competitive pricing with high-quality, value-driven solutions and for fostering a modern, inclusive, and ethical working environment.

The Role

As a Channel Account Manager, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight, and cross and up-selling, while also bringing in new clients. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. This role is a field sales/outside sales role with strategic mapping and approaching of the market and operational travel to clients.

What We’re Looking For

  • Previous experience in a B2B sales or commercial role, ideally within technology/IT
  • Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
  • Strong relationship-building and communication skills (for business development) & cross-selling, up-selling and strategic development of partners
  • A value-led sales mindset focused on long-term partnerships rather than transactional selling
  • Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
  • Both strategic and operational level thinking

This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.

Why Join?

This is an exciting opportunity to join a growing mid-size company with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration, and emphasis on quality and value rather than pure price competition. The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.

Channel Sales Specialist employer: ASG International

Join a dynamic and people-first company that prioritises collaboration and ethical growth within the B2B technology sector. With a strong focus on employee development, you will thrive in a supportive culture that values long-term partnerships and offers genuine flexibility through hybrid working arrangements. This is an excellent opportunity for those looking to advance their careers while contributing to meaningful client relationships across the North.

ASG International

Contact Detail:

ASG International Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Channel Sales Specialist

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn to find folks in the B2B tech space. The more connections you make, the better your chances of landing that Channel Sales Specialist gig.

Tip Number 2

Show off your relationship-building skills! When you get the chance to chat with potential employers, highlight your experience in managing and developing partnerships. Share specific examples of how you've added value to existing accounts or brought in new clients – it’ll make you stand out!

Tip Number 3

Do your homework on the company! Before any interviews, dive deep into their products and services. Understand their position in the IT channel ecosystem and be ready to discuss how you can contribute to their growth. This shows you're genuinely interested and prepared.

Tip Number 4

Apply through our website! We’ve got loads of resources to help you ace your job search. Plus, applying directly shows your enthusiasm for the role and gives you a better shot at getting noticed. Don’t miss out on this opportunity!

We think you need these skills to ace Channel Sales Specialist

B2B Sales Experience
Relationship Management
Communication Skills
Cross-Selling
Up-Selling
Strategic Development
Market Mapping

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the Channel Sales Specialist role. Highlight your B2B sales experience, especially in tech, and showcase those relationship-building skills that we value so much.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the IT channel and how your previous experiences align with our people-first culture. Keep it engaging and personal!

Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate your success in sales, relationship management, and any cross-selling or up-selling you've done.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at ASG International

Know Your Channel

Familiarise yourself with the IT channel ecosystem, including OEMs, resellers, VARs, and distributors. Understanding how these players interact will help you demonstrate your knowledge during the interview and show that you're ready to hit the ground running.

Showcase Relationship Management Skills

Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your ability to add value through communication and strategic development, as this is crucial for a Channel Sales Specialist.

Demonstrate a Value-Led Mindset

Be ready to discuss your approach to sales, focusing on long-term partnerships rather than just closing deals. This aligns with the company's ethos and will show that you fit their people-first culture.

Research the Company Culture

Dive into the company’s values and recent news. Being able to speak about their commitment to ethical growth and supportive culture will not only impress but also help you determine if it’s the right fit for you.