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For Companies At a Glance
- Tasks: Manage and develop relationships in the IT channel ecosystem while driving new business.
- Company: Established international brand with a people-first culture and ethical values.
- Benefits: Competitive salary, bonuses, car allowance, and flexible remote working.
- Other info: Supportive culture with opportunities for international collaboration and career growth.
- Why this job: Join a growing company where you can make a real impact and accelerate your career.
- Qualifications: Experience in B2B sales, strong relationship-building skills, and a passion for technology.
The predicted salary is between 50000 - 50000 ÂŁ per year.
Key Details
- Contract Type: Full-time (UK contract)
- Location: Flexible/remote as it is a field sales/outside sales role, but someone must be within the North, e.g., the Yorkshire and West Yorkshire regions or the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions as the role is linked to the North/Northwest
- Compensation: guideline ÂŁ50,000 gross per annum to start + benefits (car) + bonus
- Career Level: open/mid-level
About the Company
Our client is an established international brand operating across the B2B technology and consumer electronics sector (especially in the channel/distributor/reseller/partner eco-system). Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. Despite their international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for balancing competitive pricing with high-quality, value-driven solutions and for fostering a modern, inclusive, and ethical working environment.
The Role
As a Channel Account Manager, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight and cross and up-selling, but also bringing in new clients will be essential core business. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. This role is a field sales/outside sales role with strategic mapping and approaching of the market and operational travel to clients (with new prospects and business development being key).
What We’re Looking For
- Previous experience in a B2B sales or commercial role, ideally within technology/IT
- Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
- Strong relationship-building and communication skills (for business development) & cross-selling, up-selling and strategic development of partners
- A value-led sales mindset focused on long-term partnerships rather than transactional selling
- Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
- Both strategic and operational level thinking
This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.
Why Join?
This is an exciting opportunity to join a growing mid-size company (established already but still much scope to grow) with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration and emphasis on quality and value rather than pure price competition. The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.
Channel Sales Specialist in Bradford employer: ASG International
Contact Detail:
ASG International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Specialist in Bradford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who are already in the B2B tech space. Attend local meetups or online webinars to get your name out there and make some valuable contacts.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you showcase your relationship-building skills and demonstrate that you're genuinely interested in their mission.
✨Tip Number 3
Don’t just wait for job openings to pop up! Be proactive and reach out directly to companies you admire. Express your interest in potential roles and how you can add value to their team. You never know what opportunities might arise!
✨Tip Number 4
Finally, apply through our website! We’ve got loads of resources to help you land that Channel Sales Specialist role. Plus, it shows you’re serious about joining our team and makes it easier for us to connect with you.
We think you need these skills to ace Channel Sales Specialist in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Sales Specialist role. Highlight your B2B sales experience, especially in tech, and showcase those relationship-building skills that we value so much.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the IT channel and how your experience aligns with our people-first culture. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements rather than just duties. We love to see numbers and results, so if you’ve increased sales or built strong partnerships, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ASG International
✨Know Your Stuff
Make sure you brush up on the company's products and services, especially in the B2B tech space. Familiarise yourself with their portfolio, including printers, networking, and cloud computing solutions. This will show that you're genuinely interested and ready to engage in meaningful conversations.
✨Showcase Your Relationship Skills
Since this role is all about relationship management, be prepared to discuss your past experiences in building and maintaining client relationships. Think of specific examples where you've successfully nurtured partnerships or turned a potential lead into a loyal client.
✨Demonstrate Your Value-Driven Mindset
The company values long-term partnerships over transactional selling. Be ready to explain how you approach sales with a value-led mindset. Share instances where you've added value to clients, whether through cross-selling, up-selling, or simply providing exceptional service.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic and operational thinking skills. Think about how you would map out the market in the Northwest and identify new opportunities. Have a few strategies in mind that you can share during the interview to demonstrate your proactive approach.