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For Companies At a Glance
- Tasks: Manage and develop relationships in the IT channel ecosystem while driving new business.
- Company: Established international brand with a people-first culture and ethical values.
- Benefits: Competitive salary, bonuses, car allowance, and flexible remote working.
- Other info: Supportive culture with opportunities for international collaboration and career growth.
- Why this job: Join a growing company where you can make a real impact and accelerate your career.
- Qualifications: Experience in B2B sales, strong relationship-building skills, and a passion for technology.
The predicted salary is between 50000 - 50000 ÂŁ per year.
Key Details
- Contract Type: Full-time (UK contract)
- Location: Flexible/remote as it is a field sales / outside sales role, but someone must be within the North e.g. the Yorkshire and West Yorkshire regions or the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions as the role is linked to the North/Northwest
- Compensation: guideline ÂŁ50,000 gross per annum to start + benefits (car) + bonus
- Career Level: open / mid-level
About the Company
Our client is an established international brand operating across the B2B technology and consumer electronics sector (especially in the channel/distributor/reseller/partner eco-system). Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. Despite their international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for balancing competitive pricing with high-quality, value-driven solutions and for fostering a modern, inclusive, and ethical working environment.
The Role
As a Channel Account Manager, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight and cross and up-selling, but also bringing in new clients will be essential core business. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. This role is a field sales / outside sales role with strategic mapping and approaching of the market and operational travel to clients (with new prospects and business development being key).
What We’re Looking For
- Previous experience in a B2B sales or commercial role, ideally within technology / IT
- Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
- Strong relationship-building and communication skills (for business development) & cross-selling, up-selling and strategic development of partners
- A value-led sales mindset focused on long-term partnerships rather than transactional selling
- Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
- Both strategic and operational level thinking
This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.
Why Join?
This is an exciting opportunity to join a growing mid-size company (established already but still much scope to grow) with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration and emphasis on quality and value rather than pure price competition. The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.
Channel Sales Specialist in Bedford employer: ASG International
Contact Detail:
ASG International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Specialist in Bedford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join online forums, or even hit up LinkedIn to find folks in the B2B tech space. The more connections you make, the better your chances of landing that Channel Sales Specialist gig.
✨Tip Number 2
Show off your relationship-building skills! When you get the chance to chat with potential employers, highlight your experience in managing and developing partnerships. Share specific examples of how you've added value to previous accounts – this will really set you apart from the crowd.
✨Tip Number 3
Do your homework on the company! Before any interviews, dive deep into their products and services. Understand their position in the market and be ready to discuss how you can contribute to their growth, especially in the North/Northwest regions. This shows you're genuinely interested and prepared.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you ace your job search. Plus, applying directly means you’ll be in the best position to showcase your skills and passion for the role. Don’t miss out on this opportunity!
We think you need these skills to ace Channel Sales Specialist in Bedford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Sales Specialist role. Highlight your B2B sales experience, especially in tech, and showcase those relationship-building skills that we value so much.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the IT channel and how your experience aligns with our people-first culture. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate your success in sales, relationship management, and any cross-selling or up-selling you've done.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ASG International
✨Know Your Stuff
Make sure you brush up on the company's products and services, especially in the B2B tech space. Familiarise yourself with their portfolio, including printers, networking, and cloud computing solutions. This will show that you're genuinely interested and ready to engage in meaningful conversations.
✨Showcase Your Relationship Skills
Since this role is all about relationship management, be prepared to discuss your past experiences in building and maintaining client relationships. Think of specific examples where you've successfully upsold or cross-sold, and how you added value to those partnerships.
✨Demonstrate a Value-Led Mindset
The company values long-term partnerships over transactional selling. Be ready to explain how you approach sales with a focus on creating value for clients. Share instances where you've prioritised client needs and how that led to successful outcomes.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Think about how you would map out the market in the Northwest and identify new opportunities. Have a few strategies in mind that you can share, showing your proactive approach to business development.