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- Tasks: Lead performance media and CRM campaigns for clothing and home, managing a dynamic team.
- Company: Join Asda, a leading retail brand committed to inclusivity and employee well-being.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and extensive health perks.
- Why this job: Be part of a vibrant culture that values creativity, collaboration, and customer-first thinking.
- Qualifications: Experience in multi-channel performance media and CRM, preferably in retail or e-commerce.
- Other info: Opportunity to develop leadership skills while working with cross-functional teams.
The predicted salary is between 36000 - 60000 £ per year.
Job Title
Performance Media and CRM Manager – George
Location
George House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits
Category
Brand/Product Management
Closing Date
8 September 2025
Find your Role
- Own the strategy, planning and delivery of performance media and CRM campaigns across both clothing and home
- Manage and develop two direct reports, supporting their growth and delivery
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, and Email)
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
- Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
- Partner with agency teams to monitor KPIs, generate reports and extract actionable insights
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals
Lets find out about you
- Proven experience in managing multi-channel performance media (especially Paid Search and Paid Social) and CRM programmes in a retail or e-commerce environment Experience in Fashion or Home preferred but not essential.
- Strong agency management experience across both media and tech partners
- A strategic mindset with the ability to interpret data and turn insights into action
- Confident using performance and customer data to influence decision-making and stakeholder conversations
- Comfortable building relationships and working with cross-functional teams including trading, e-commerce, brand, and analytics
- Line management experience with the ability to support and develop a team
- Strong communication, planning and organisation skills
- A self-starter who thrives in a fast-paced, commercial environment
- Previous experience managing multimillion-pound performance media budgets
#LI-JG1
Everything you\’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves\”
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Performance Media and CRM Manager - George employer: ASDA
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media and CRM Manager - George
✨Tip Number 1
Familiarise yourself with the latest trends in performance media and CRM, especially in the retail and e-commerce sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the fashion and home sectors, as well as those who work in performance media and CRM. Attend industry events or join relevant online forums to build connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed multi-channel performance media campaigns. Highlight your experience with Paid Search and Paid Social, as well as any data-driven decisions you've made that led to improved campaign outcomes.
✨Tip Number 4
Showcase your leadership skills by preparing to talk about how you've developed and supported team members in previous roles. Be ready to share your approach to line management and how you foster a collaborative environment.
We think you need these skills to ace Performance Media and CRM Manager - George
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing multi-channel performance media and CRM programmes. Use specific examples from your past roles that demonstrate your strategic mindset and ability to interpret data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion or home sectors and how your skills align with the job requirements. Mention your experience with agency management and your approach to building relationships with cross-functional teams.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or improvements in KPIs. This will help illustrate your capability to manage multimillion-pound performance media budgets effectively.
Highlight Leadership Skills: Since the role involves managing direct reports, emphasise your line management experience. Discuss how you have supported and developed team members in previous positions, showcasing your strong communication and organisational skills.
How to prepare for a job interview at ASDA
✨Showcase Your Multi-Channel Experience
Make sure to highlight your proven experience in managing multi-channel performance media, especially in Paid Search and Paid Social. Be prepared to discuss specific campaigns you've worked on and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires using data and insights for targeting and segmentation, come equipped with examples of how you've used performance and customer data to influence decisions in previous roles.
✨Emphasise Team Management Skills
As this position involves managing two direct reports, be ready to talk about your line management experience. Share how you've supported and developed your team members in the past.
✨Prepare for Cross-Functional Collaboration
The job requires working closely with various internal teams. Think of examples where you've successfully collaborated with different departments, such as trading, e-commerce, or analytics, to deliver integrated campaigns.