At a Glance
- Tasks: Lead performance marketing and CRM strategies for clothing and home categories.
- Company: Join Asda, a leading retailer with a focus on inclusivity and collaboration.
- Benefits: Enjoy competitive salary, bonuses, pension, discounts, and wellbeing services.
- Other info: Hybrid working model with opportunities for career growth and personal development.
- Why this job: Make an impact in a dynamic role while developing your skills in a supportive environment.
- Qualifications: Experience in performance media, SEO, and team management required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.
Key Responsibilities
- Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home.
- Manage and develop three direct reports, supporting their growth and delivery.
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email).
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
- Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels.
- Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value.
- Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights.
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals.
Person Specification
- Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email.
- Experience managing and developing teams.
- Data-driven with the ability to turn insights into actionable plans.
- Confident working with agencies and cross-functional stakeholders.
- Strong organisational skills with the ability to manage multiple priorities.
Everything you’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
Benefits
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company Car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Performance Media, SEO and CRM Manager in Lutterworth employer: ASDA
Asda is an exceptional employer that prioritises a collaborative and flexible work culture, allowing employees to thrive in a hybrid environment. With a strong focus on professional development, the Performance Media, SEO and CRM Manager role offers opportunities to lead a dynamic team while benefiting from a comprehensive package that includes a competitive salary, generous pension contributions, and extensive wellbeing services. Our commitment to inclusion and support for diverse needs ensures that every colleague can bring their authentic selves to work, making Asda a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media, SEO and CRM Manager in Lutterworth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills in performance media, SEO, and CRM align with their goals. We want to see that you’re not just a fit on paper but also a great cultural match!
✨Tip Number 3
Showcase your achievements! Bring examples of past campaigns you've managed, especially those that drove results. Use data to back up your claims – we love seeing how you’ve turned insights into action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Asda!
We think you need these skills to ace Performance Media, SEO and CRM Manager in Lutterworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media, SEO and CRM Manager role. Highlight your experience with performance marketing, SEO, and CRM campaigns, and don’t forget to mention any team management skills you have!
Showcase Your Data Skills:Since this role is data-driven, include examples of how you've used data to inform strategies in past roles. We want to see how you turn insights into actionable plans, so be specific!
Be Personable:In your cover letter, let your personality shine through! We’re looking for someone who can champion customer-first thinking, so share your passion for creating engaging customer experiences.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at ASDA
✨Know Your Channels
Make sure you brush up on your knowledge of Paid Search, Paid Social, SEO, and Email marketing. Be ready to discuss how you've used these channels in past roles and how they can be leveraged for the company's performance media strategy.
✨Showcase Your Data Skills
Prepare to talk about how you've turned data insights into actionable plans. Bring examples of how you've analysed KPIs in previous campaigns and what recommendations you made that led to improved performance.
✨Team Management Experience
Since this role involves managing a team, think of specific instances where you've developed team members or led projects. Be ready to share your approach to mentoring and supporting growth within your team.
✨Collaboration is Key
This position requires working closely with various internal teams and external agencies. Prepare examples of successful collaborations you've been part of, highlighting how you ensured alignment with broader brand strategies and commercial goals.
