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- Tasks: Lead UX research initiatives to create world-class digital experiences for customers.
- Company: Join Asda, a leading eCommerce company with a focus on customer-centric design.
- Benefits: Enjoy competitive salary, hybrid working, and a fantastic benefits package.
- Why this job: Make a real impact by shaping user experiences through data-driven insights.
- Qualifications: Experience in UX research, especially in large-scale eCommerce environments.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits.
Category: User Experience Design
Closing Date: 23 November 2025
Reporting into the Asda.com UX & Optimisation Manager, you will lead on a range of research initiatives utilising a range of qualitative and quantitative research methodologies to help deliver World Class digital experiences. Together with Conversion Rate Optimisation (CRO) specialists, Experimentation Design and Development and Content Designers you will form the UX and Optimisation Team part of Customer Strategy and Activity in the eCommerce function, at Asda. You will work collaboratively with the wider eCommerce team as well as Product and Technology functions, influencing decisions with data-backed insights to ensure the customer is at the heart of everything we do as we improve and optimise the end-to-end online experience.
Key Responsibilities:
- Conduct regular conversations with our customers to ensure we build the right experiences to solve their problems.
- Encourage the business to make decisions based on customer insight, data and research evidence.
- Identify research opportunities and execute a range of research activities based on collaboration with Conversion Rate Optimisation (CRO) and Product Design, as well as from your analysis of Voice of Customer sentiment and onsite behavioural analytics.
- Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education.
- Help to lead and define projects, including troubleshooting, running alignment sessions and benchmarking.
- Seek to improve processes and ways of working – spotting opportunities for collaboration and creating efficiencies for colleagues and customers.
Experience Required:
- Experience in the field of User Experience (UX) specifically research and ideally in a large-scale ecommerce environment where your work is shared to multiple stakeholders.
- Ability to utilise a range of qualitative and quantitative research methodologies for both generating ideas and understanding as well as validating and evaluating solutions in the User Centred Design (UCD) process.
- Pragmatic and flexible, you understand how research operates in a Lean UX and Agile environment to produce timely and relevant insights that have impact.
- Collaborative and a team player, you understand the importance of engaging with others to synthesise insights as well as work with other team’s data sources to triangulate and spot trends.
- Confident in project scoping and planning as well as hands-on execution of running research studies.
- Strong communicator who can bring to life the stories of our customers with data and insights to influence and manage stakeholders.
Benefits:
- Discretionary company bonus.
- Company pension up to 7% matched.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
UX Researcher in Leeds employer: ASDA
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UX Researcher in Leeds
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Asda on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by practising common UX research questions. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you showcase your experience effectively!
✨Tip Number 3
Show off your portfolio! Make sure it highlights your best UX research projects. Tailor it to reflect the skills mentioned in the job description, so they see you're a perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace UX Researcher in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the UX Researcher role. Highlight your experience in user experience research, especially in eCommerce, and showcase how your skills align with what we’re looking for at Asda.
Showcase Your Research Skills: We want to see your ability to utilise both qualitative and quantitative research methodologies. Include specific examples of past projects where you’ve successfully gathered insights that influenced decision-making.
Communicate Clearly: As a UX Researcher, strong communication is key. Make sure your application clearly conveys your ability to tell compelling stories with data. Use straightforward language and avoid jargon to ensure your insights are easily understood.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ASDA
✨Know Your Research Methodologies
Make sure you’re well-versed in both qualitative and quantitative research methods. Be ready to discuss how you've applied these techniques in past projects, especially in eCommerce settings. This will show that you can bring valuable insights to the team.
✨Showcase Your Collaboration Skills
As a UX Researcher, you'll be working closely with various teams. Prepare examples of how you've successfully collaborated with others, particularly in synthesising insights and influencing decisions. Highlight your ability to engage stakeholders with data-backed stories.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific research scenarios or challenges. Think about times when you identified research opportunities or improved processes. Practising these responses will help you articulate your thought process clearly.
✨Understand Asda's Customer-Centric Approach
Familiarise yourself with Asda’s values and their focus on customer experience. Be prepared to discuss how you can contribute to creating world-class digital experiences that solve customer problems. Showing that you align with their mission will set you apart.