At a Glance
- Tasks: Lead web analytics for George.com, transforming data into actionable insights.
- Company: Join Asda, a leading retailer with a focus on digital innovation.
- Benefits: Enjoy a competitive salary, bonus, pension, and flexible hybrid working.
- Other info: Collaborative culture with excellent career growth and inclusion initiatives.
- Why this job: Shape the future of online shopping and enhance customer experiences.
- Qualifications: Experience in web analytics and tools like Adobe or Google Analytics.
The predicted salary is between 40000 - 50000 £ per year.
As a Senior Web Analyst within our Digital Operations team, you’ll shape how we understand, measure, and improve performance across George.com. This is a rare opportunity to build our web analytics approach from the ground up, defining what great looks like, setting best in class ways of working, and influencing how we invest in our digital platform.
Partnering closely with teams across Digital Operations and the wider George business, you’ll turn complex data into clear, actionable insight that elevates the customer experience and drives commercial growth. Reporting into the Head of Digital Operations, you’ll play a pivotal role in shaping the future of our online shopping journey.
This role requires on-site presence at Asda House in Leeds three days per week. We’re really looking forward to having you around!
What you’ll do:
- Lead web analytics for the George website, understanding customer journeys, identifying friction points, and driving continuous improvement across the end to end experience.
- Champion customer experience by ensuring our online shopping journey is seamless, intuitive, and commercially effective.
- Transform data into decisions, using large, complex datasets to surface insights that shape priorities, influence stakeholders, and guide investment in our digital platform.
- Define measurement frameworks from scratch, establishing how we track performance and embedding best practice analytics across the team.
- Work cross functionally with product, UX, trading, and technology teams to ensure insight is understood, acted upon, and used to drive meaningful business outcomes.
- Play a key role in shaping the future of George.com, helping us understand what matters most to customers and where we can grow.
What You’ll Bring:
- You’re an experienced web analytics specialist with a strong track record of turning data into action.
- You’ve worked with tools like Adobe Analytics or Google Analytics, and you’re confident choosing the right approach for the insight needed.
- You ideally bring experience from fashion or home retail, but you’re just as welcome if you’ve gained your skills in other fast paced digital environments.
- You’re proactive, curious, and excited by the chance to build something new, defining how we measure success and shaping the role as you grow.
- You’re a great collaborator who can simplify complexity, influence senior stakeholders, and bring people with you.
- You’re passionate about improving the customer experience and driving commercial performance through insight.
If you have any questions about the role, please email clare.tempest@asda.uk
Everything you'll love:
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Senior Web Analyst in Leeds employer: ASDA
Asda is an exceptional employer that fosters a collaborative and inclusive work culture, particularly for the Senior Web Analyst role at our Leeds location. With a strong focus on employee growth, we offer a competitive benefits package, including a discretionary company bonus, generous pension contributions, and access to wellbeing services. Our hybrid working model ensures flexibility while allowing you to make a significant impact on the customer experience and drive commercial success within a dynamic digital environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web Analyst in Leeds
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Asda, especially those in the Digital Operations team. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into web analytics trends. Brush up on tools like Adobe Analytics and Google Analytics, and be ready to discuss how you've turned data into actionable insights in your past roles.
✨Tip Number 3
Show off your collaborative spirit! Be ready to share examples of how you've worked cross-functionally with teams like product, UX, and tech. Highlighting your teamwork skills can really set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Asda family and shaping the future of George.com.
We think you need these skills to ace Senior Web Analyst in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Web Analyst role. Highlight your experience with web analytics tools like Adobe or Google Analytics, and showcase how you've turned data into actionable insights in previous roles.
Showcase Your Collaboration Skills:Since this role involves working closely with various teams, emphasise your ability to collaborate and influence stakeholders. Share examples of how you've simplified complex data for others and driven meaningful outcomes through teamwork.
Demonstrate Your Passion for Customer Experience:We want to see your enthusiasm for improving customer journeys! Include specific instances where your insights have led to enhanced customer experiences or commercial growth, especially in fast-paced digital environments.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Asda.
How to prepare for a job interview at ASDA
✨Know Your Data Tools
Make sure you’re well-versed in tools like Adobe Analytics or Google Analytics. Be ready to discuss how you've used these tools to turn complex data into actionable insights, as this will be crucial for the Senior Web Analyst role.
✨Understand Customer Journeys
Familiarise yourself with customer journey mapping and be prepared to share examples of how you've identified friction points in previous roles. This shows your ability to champion customer experience, which is key for this position.
✨Prepare for Cross-Functional Collaboration
Think about times when you've worked with product, UX, or technology teams. Be ready to discuss how you simplified complex data for stakeholders and drove meaningful business outcomes through collaboration.
✨Define Success Metrics
Come equipped with ideas on how you would define measurement frameworks from scratch. This demonstrates your proactive approach and understanding of what great looks like in web analytics, aligning perfectly with the expectations of the role.
