At a Glance
- Tasks: Lead the Asda Rewards strategy and manage exciting loyalty offers for customers.
- Company: Join Asda, a dynamic company focused on customer loyalty and innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and fantastic perks like discounts and wellbeing services.
- Other info: Collaborative culture with strong support for diversity and inclusion.
- Why this job: Make a real impact in a fast-paced environment while developing your career in loyalty marketing.
- Qualifications: Experience in marketing and project management; knowledge of loyalty programmes is a plus.
The predicted salary is between 40000 - 50000 £ per year.
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Category: Trade Marketing
Closing Date: 16 June 2026
Are you looking for a challenging new opportunity, in a fast paced and ever changing environment? If so, this could be the role for you! We have an exciting opportunity for a Loyalty Proposition Manager to join our Customer Loyalty team, the role is responsible for formulating and managing the offer platform as part of the loyalty programme (Asda Rewards). Core deliverables include ownership of the Asda Rewards offer strategy and execution of these offers to the customer. The role reports into the Senior Manager for Loyalty Proposition.
What you'll do:
- Development and Ownership of the total rewards activity plan across total business, ensuring the strength of offers for customers and aligning any activity with system implementation timings.
- Managing the work flow of the team, and prioritise key rewards deliverables in wider teams such as design, tech, marketing and CRM.
- Execution of offers in the Loyalty App ensuring that all offers are accurate and are executed right first time.
- Improving the offer management systems and be the expert on usage of the system.
- Sitting in key forums with wider business and senior leadership to advise on requirements, timings and customer user journey.
- Development and execution of our segmented offers strategy, getting tailored and personalised offerings to individuals or sets of customers.
- Reporting and insight on offer performance and working alongside data/commercial to improve offerings for the future.
- Testing any new functionality or offer requirements alongside wider teams; Asda tech, third party development agencies and testing teams to ensure successful implementation.
- Building a new foundation of processes to fit within current business ways of working or developing new ways to execute the offers that are fit for the future.
How you'll do it:
- Experience of working with marketing, commercial, buying, supply, online and data teams.
- Competently analyse insight, data and reporting to spot business opportunities and develop brand new propositions.
- Knowledge of loyalty programmes is preferred but not essential.
- Strong project management skills to manage critical paths of all activity delivered for customers on time and right first time.
- Have a collaborative approach to working and building strong relationships across the business.
- Experience of managing and developing a high performing team.
Everything you'll love:
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Loyalty Proposition Manager in Leeds employer: ASDA
Asda is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid working model that promotes flexibility while ensuring collaboration. Employees benefit from a competitive salary, comprehensive perks including a discretionary bonus, generous pension contributions, and extensive wellbeing services, all designed to support personal and professional growth. With a commitment to diversity through initiatives like Asda Allies Inclusion Networks, we empower our colleagues to thrive and be proud of their individuality in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Proposition Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Asda. A friendly chat can open doors and give you insider info about the role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Asda's loyalty programmes and think about how your skills can enhance their offers. Show them you’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it relates to the Loyalty Proposition Manager role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Asda team!
We think you need these skills to ace Loyalty Proposition Manager in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Loyalty Proposition Manager role. Highlight your experience with loyalty programmes and project management, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Showcase Your Collaborative Spirit:Since this role involves working closely with various teams, it's important to demonstrate your ability to collaborate. Share examples of how you've built strong relationships in previous roles. We love a team player!
Be Data Savvy:The role requires analysing insights and data to spot opportunities. Make sure to mention any relevant experience you have with data analysis or reporting. We’re keen to see how you can leverage data to enhance customer loyalty!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASDA
✨Know Your Loyalty Programmes
Before the interview, brush up on your knowledge of loyalty programmes, especially Asda Rewards. Understand how they work, what makes them successful, and think about innovative ideas you could bring to the table.
✨Showcase Your Project Management Skills
Be ready to discuss your project management experience. Prepare examples where you've successfully managed timelines and deliverables, particularly in a fast-paced environment. Highlight how you prioritised tasks and collaborated with different teams.
✨Data-Driven Insights
Since the role involves analysing data and reporting, come prepared with examples of how you've used data to drive decisions or improve offerings in previous roles. This will show your analytical skills and ability to spot business opportunities.
✨Build Relationships
Emphasise your collaborative approach during the interview. Share experiences where you've built strong relationships across teams, as this is crucial for the role. Be ready to discuss how you would engage with senior leadership and other departments.
