At a Glance
- Tasks: Lead impactful UX research to shape Asda's digital journeys and e-commerce experiences.
- Company: Join Asda, a leading retailer with a focus on customer insight and innovation.
- Benefits: Enjoy competitive salary, bonuses, pension, discounts, and wellbeing services.
- Other info: Flexible working options available in a dynamic, supportive environment.
- Why this job: Make a real difference in how customers interact with digital products and services.
- Qualifications: Strong mixed-method UX research experience and excellent stakeholder management skills.
The predicted salary is between 60000 - 75000 £ per year.
Insight leader and practice builder responsible for ensuring customer insight shapes Asda’s digital and e‑commerce journeys.
Location: Asda House, Leeds.
Employment type: Full‑time, Permanent.
Hours: 37.5 per week.
Salary: Competitive plus benefits.
Closing Date: 8 June 2026.
Key Responsibilities- Own and lead research delivery across products and services.
- Deliver high‑impact research that informs key product and business decisions.
- Define and uphold research standards, methods, and best practice.
- Ensure insight is clear, actionable, and drives meaningful outcomes.
- Oversee research planning, prioritisation, and demand across multiple workstreams.
- Build and evolve research operations, tooling, and knowledge management.
- Line‑manage and develop mid‑weight and senior researchers (current team of 2).
- Lead hiring and onboarding as the team grows.
- Partner with Product, Design, CRO, Engineering, and business teams to embed research into ways of working.
- Confidently communicate insight and direction to senior stakeholders, influencing focus and investment.
- Evolve research practices and how insight is used across the organisation, including how digital journeys connect into the broader retail experience.
- Strong experience in mixed‑method UX research with an end‑to‑end delivery focus.
- Experience using research tools such as UserTesting, dscout, or similar.
- Proven ability to turn complex research into clear, actionable insight.
- Experience building or shaping research practices, frameworks, and operations.
- Experience leading and developing researchers.
- Strong stakeholder management and influencing skills, including senior engagement.
- Ability to connect customer insight to digital product and e‑commerce outcomes.
- Confident communicating at senior level.
- Experience working in agile, multi‑disciplinary product and service teams.
- Open to new methods and technologies, including AI, and able to use them to improve research impact and efficiency.
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans, and employee assistance helpline.
- Asda Allies Inclusion Networks.
- Excellent parental leave policies, including maternity, adoption, paternity, shared parental, neonatal care leave, and support for fertility treatments.
Asda operates a hybrid work model with a minimum of three days per week in one of our home offices. The role requires on‑site presence at Asda House in Leeds three days per week. Flexible working arrangements, job sharing, and part‑time opportunities are available.
Lead UX Researcher in Leeds employer: ASDA
Asda is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary alongside a comprehensive benefits package including a discretionary bonus, generous pension contributions, and extensive wellbeing services. Located at Asda House in Leeds, the company fosters a collaborative work culture where innovation thrives, allowing you to lead impactful UX research while enjoying flexible working arrangements and opportunities for career advancement within a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Lead UX Researcher in Leeds
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Asda on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Asda’s digital and e-commerce strategies. Show us that you understand how customer insights shape their journeys and be ready to discuss how you can contribute.
✨Tip Number 3
Practice your storytelling skills! We want to hear how you've turned complex research into actionable insights in the past. Use examples that highlight your impact on product decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Asda team.
We think you need these skills to ace Lead UX Researcher in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in mixed-method UX research. We want to see how your skills align with the key responsibilities listed in the job description.
Showcase Your Impact:When detailing your past experiences, focus on the high-impact research you've delivered. We love seeing clear examples of how your insights have influenced product decisions and shaped user experiences.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your insights and achievements are easy to understand and directly related to the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Asda.
How to prepare for a job interview at ASDA
✨Know Your Research Tools
Familiarise yourself with the research tools mentioned in the job description, like UserTesting and dscout. Be ready to discuss how you've used these tools in past projects and how they can enhance research delivery at Asda.
✨Showcase Your Leadership Skills
As a Lead UX Researcher, you'll be managing a team. Prepare examples of how you've successfully led and developed researchers before. Highlight your approach to mentoring and building a strong research practice.
✨Connect Insights to Business Outcomes
Be prepared to explain how your research has influenced product decisions in previous roles. Use specific examples to demonstrate your ability to turn complex insights into actionable strategies that drive business results.
✨Engage with Stakeholders
Practice communicating your insights clearly and confidently, especially to senior stakeholders. Think of ways to illustrate how you’ve influenced focus and investment in past projects, as this will be key in your role at Asda.
