At a Glance
- Tasks: Lead creative marketing campaigns from concept to launch, ensuring they hit all targets.
- Company: Join Asda, a leading brand with a focus on innovation and inclusivity.
- Benefits: Enjoy a competitive salary, bonuses, discounts, and comprehensive wellbeing services.
- Other info: Be part of a diverse team that values inclusion and celebrates differences.
- Why this job: Make your mark in a fast-paced environment while driving brand awareness and customer engagement.
- Qualifications: Experience in marketing campaign delivery and strong organisational skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
This role is ideal for someone who enjoys bringing ideas to life – turning briefs into standout campaigns, managing the detail that makes work land well, and delivering high‑quality marketing in a fast‑paced environment. The FS & Mobile Campaign Lead is responsible for the end‑to‑end delivery of marketing campaigns across Asda Mobile and Financial Services. This role focuses on ensuring campaigns are delivered accurately, creatively and on time, while ensuring they are commercially effective, creatively strong, compliant with financial promotions regulations, and delivered on time and within budget.
Key Responsibilities
- Coordinate the end‑to‑end delivery of FS & Mobile marketing campaigns, supporting activity from briefing to launch and evaluation.
- Manage timelines, inputs and approvals to ensure campaigns are delivered on time and within budget.
- Work with internal teams, agencies and media partners to support campaign execution and optimisation.
- Support the development of clear, engaging and on‑brand creative across campaigns.
- Work with planning, media & performance teams to help ensure campaigns meet agreed KPIs.
- Apply commercial awareness to campaign delivery, balancing creative quality with trading priorities.
- Support the delivery of financial promotions, ensuring all marketing activity follows FCA requirements and internal governance processes.
- Work closely with Legal and Compliance teams to manage reviews and approvals.
- Ensure compliance feedback is accurately implemented across all campaign assets.
- Help manage the FS & Mobile promotional calendar, ensuring campaigns align with always‑on marketing and trading plans.
- Collaborate with the omnichannel marketing team to support consistent execution across always on and campaigns channels.
- Assist with campaign reporting and post‑campaign reviews.
- Use performance insights to help inform future activity and continuous improvement.
Objectives of the role
- Deliver FS & Mobile campaigns that drive brand awareness and consideration, generating qualified leads that support customer acquisition.
- Support integrated campaigns that maximise lead generation and conversion, delivering positive ROI.
- Contribute to campaigns that meet agreed commercial KPIs and trading objectives, using performance insights to improve effectiveness.
- Maintain a clear, well‑run promotional calendar aligned to brand, PR, trading and always‑on marketing activity.
- Ensure all FS & Mobile marketing activity, including financial promotions, complies with FCA requirements and internal approval processes.
Skills & Experience
- Experience in marketing campaign delivery, coordination or execution.
- Strong organisational skills and the ability to manage multiple deadlines.
- Confidence working with internal teams and external agencies.
- Understanding of regulated marketing environments (financial services experience desirable but not essential).
- Good attention to detail, with the confidence to flag issues or risks.
- Comfortable working with data and performance reporting.
Benefits
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
FS & Mobile Campaign Lead in Leeds employer: ASDA
Asda is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about delivering impactful marketing campaigns. Located at Asda House, employees benefit from competitive salaries, generous bonuses, and a comprehensive range of wellbeing services, alongside opportunities for professional growth within a supportive team environment. With a strong commitment to compliance and creativity, Asda empowers its staff to thrive in a fast-paced setting while ensuring their contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land FS & Mobile Campaign Lead in Leeds
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Asda or in similar roles. A friendly chat can open doors and give you insights that might just help you land that FS & Mobile Campaign Lead position.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of past campaigns you've worked on. Highlight how you turned briefs into standout campaigns and managed the nitty-gritty details to ensure everything landed perfectly.
✨Tip Number 3
Be prepared to discuss compliance! Since this role involves financial promotions, brush up on FCA requirements and be ready to chat about how you’ve navigated compliance in previous roles. It’ll show you’re not just creative but also commercially savvy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Asda team and contributing to their marketing success.
We think you need these skills to ace FS & Mobile Campaign Lead in Leeds
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can turn ideas into standout campaigns, just like the role requires. Use engaging language and examples that showcase your ability to bring briefs to life.
Be Detail-Oriented:Pay attention to the details in your application. Just as we manage timelines and approvals for campaigns, make sure your application is free from errors and clearly structured. This shows us you can handle the nitty-gritty of campaign delivery.
Highlight Your Experience:Make sure to emphasise any relevant experience you have in marketing campaign delivery or coordination. We love seeing candidates who understand the ins and outs of regulated environments, so don’t hold back on sharing your background!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the FS & Mobile Campaign Lead role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at ASDA
✨Know Your Campaigns
Before the interview, dive deep into Asda's recent marketing campaigns, especially those related to mobile and financial services. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your enthusiasm and understanding of the brand.
✨Master the Details
Since this role requires strong organisational skills, prepare examples from your past experiences where you successfully managed multiple deadlines or coordinated complex projects. Highlight how you ensured everything was delivered on time and within budget.
✨Understand Compliance
Brush up on FCA requirements and financial promotions regulations. Even if you don’t have direct experience, showing that you’ve researched these areas will demonstrate your commitment to compliance and your ability to work in regulated environments.
✨Data-Driven Mindset
Be prepared to discuss how you've used data and performance insights to inform your campaign strategies in the past. Share specific examples of how you’ve adjusted campaigns based on performance metrics to achieve better results.
