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- Tasks: Lead and create engaging communication strategies for over 130,000 colleagues.
- Company: Join Asda, a leading retail giant with a vibrant culture.
- Benefits: Enjoy a competitive salary, benefits, and a supportive work environment.
- Other info: Be part of a dynamic team with opportunities for growth and development.
- Why this job: Make a real impact by connecting and inspiring a diverse workforce.
- Qualifications: Experience in internal communications and strong content creation skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an experienced and proactive Internal Communications Manager to lead, develop, and deliver engaging communication strategies that connect, inform, and inspire more than 130,000 colleagues across 1,100 Asda sites. This role will be pivotal in strengthening our internal narrative, enhancing our culture, and supporting effective communication across the organisation.
Key Responsibilities
- Develop and implement a cohesive internal communications strategy aligned to our Formula for Growth turnaround plan.
- Manage and evolve our internal communications channels, ensuring messages are clear, timely, consistent, and accessible to all colleagues.
- Support with the development and optimisation of digital communication platforms, including Viva Engage (Yammer).
- Plan and deliver multi-channel campaigns that help colleagues understand key initiatives, organisational changes, and strategic priorities.
- Partner with senior leaders to provide strategic communication advice, messaging support, and content development.
- Draft, edit, and curate high‑quality content, including announcements, articles, speeches, FAQs, and presentations.
- Monitor and analyse engagement metrics to improve our communication effectiveness.
- Support organisational events such as town halls, leadership briefings, and colleague engagement activities.
Internal Communications Manager employer: ASDA
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Internal Communications Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Asda on LinkedIn. A friendly chat can give us insider info about the company culture and what they really value in an Internal Communications Manager.
✨Tip Number 2
Showcase your skills! Prepare a portfolio of your best communication strategies and campaigns. We want to see how you’ve made an impact in previous roles, so bring those success stories to the table during interviews.
✨Tip Number 3
Be proactive! If you get an interview, research Asda’s recent internal initiatives and think about how you could enhance their communication strategies. This shows we’re not just interested but also ready to contribute from day one.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining the Asda team and making a difference.
We think you need these skills to ace Internal Communications Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Internal Communications Manager role. Highlight your experience in developing communication strategies and managing channels, as this will show us you understand what we're looking for.
Showcase Your Creativity: We love innovative ideas! When drafting your application, include examples of past campaigns or projects where you’ve used creative communication methods. This will help us see how you can bring fresh perspectives to our internal communications.
Be Clear and Concise: In your written application, clarity is key. Use straightforward language and avoid jargon. We want to see that you can communicate effectively, just like you would in the role itself!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASDA
✨Know Your Audience
Before the interview, research Asda's internal culture and values. Understand how they communicate with their colleagues and what initiatives they've recently launched. This will help you tailor your responses to show that you're aligned with their goals and can contribute effectively.
✨Showcase Your Strategy Skills
Be prepared to discuss specific examples of communication strategies you've developed in the past. Highlight how these strategies improved engagement or addressed challenges. Use metrics to back up your claims, as this demonstrates your ability to monitor and analyse effectiveness.
✨Engage with Digital Tools
Familiarise yourself with digital communication platforms like Viva Engage (Yammer). If you have experience using similar tools, share how you leveraged them to enhance internal communications. This shows that you're proactive and ready to optimise their existing channels.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific internal communication challenges. Think of scenarios where you had to manage change or deliver difficult messages. Practising your responses will help you articulate your thought process and demonstrate your problem-solving skills.