At a Glance
- Tasks: Lead the George and GM departments to create a stylish shopping experience.
- Company: Join Asda, a leading retailer with a focus on customer satisfaction.
- Benefits: Enjoy a competitive salary, 15% discount, and flexible pay options.
- Other info: Great career growth opportunities and a supportive, inclusive environment.
- Why this job: Be a fashion ambassador and inspire your team while driving sales.
- Qualifications: Retail management experience and a passion for visual presentation.
The predicted salary is between 36000 - 60000 € per year.
Location: Park Royal
Employment Type: Full time
Contract Type: Permanent
Shift Pattern: Work Shift: Days
Hours per Week: 45
Salary: Competitive salary plus benefits
Category: Store Management
Closing Date: 15 March 2026
At Asda, we want you to find your everything. As our George and GM Manager, you’ll ensure our customers enjoy a stylish, seamless, and satisfying shopping experience. You’ll take ownership of the George and General Merchandising departments, leading a team to deliver brilliant merchandising, availability, and visual standards. You’ll use your commercial insight to drive sales, manage stock, and respond to trends—while creating a positive, inclusive environment where your team can thrive.
What makes a brilliant George and GM Manager:
- Brand ambassador: You’re passionate about fashion and general merchandise, and you bring the George brand to life in-store.
- Put the customer first in everything you do — from product availability to layout and service.
- Lead and develop your team to deliver warm, helpful, and knowledgeable support to every shopper.
- Create a department that inspires, with engaging displays, seasonal features, and a seamless shopping experience.
- Use data and insight to make smart decisions on stock, layout, and promotions that meet customer needs.
- Collaborate with store leadership to deliver a consistent and high-performing store experience.
- Champion safety, compliance, and operational excellence across your area.
What you’ll bring:
- Experience managing or supervising in a retail clothing or general merchandise environment.
- A strong eye for detail and a flair for visual presentation.
- Confidence using data to inform decisions and improve performance.
- A collaborative approach and a passion for developing others.
- Flexibility to work a range of shifts, including weekends and evenings.
Everything you’ll love:
- Colleague discount: 15% off your shopping at Asda from day 1 for you and a nominated user.
- Discretionary company bonus scheme.
- Access to an enhanced electric car scheme.
- Free eye test for you and your nominated user.
- Discounted rates and special offers on Asda services such as Mobile, Pharmacy, Opticians, Personal Loan, Pet Insurance, Travel Insurance, Travel Money, Tyres, Breakdown Cover.
- Stream: access to flexible pay, income tracker, financial coaching, exclusive savings account and much more.
- Company pension.
- Wellbeing: including 24/7 virtual GP, 24/7 EAP service, as well as access to free counselling, legal, mortgage, cancer and bereavement support.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
- Colleague recognition programme.
- Special offers and discounts across a range of services and activities, from airport parking to theme parks and cinemas.
George & GM Manager (DA) employer: ASDA
Asda is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and employee development. As a George & GM Manager in Park Royal, you'll enjoy a competitive salary alongside a comprehensive benefits package, including generous discounts, flexible pay options, and extensive wellbeing support. With opportunities for growth and a commitment to recognising your contributions, Asda provides a rewarding environment where you can thrive while making a meaningful impact on customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land George & GM Manager (DA)
✨Tip Number 1
Get to know the company culture! Before your interview, spend some time researching Asda's values and what they stand for. This will help you tailor your answers and show that you're a great fit for the George & GM Manager role.
✨Tip Number 2
Practice makes perfect! Run through common interview questions with a friend or in front of the mirror. Focus on how your experience aligns with the job description, especially around team leadership and merchandising.
✨Tip Number 3
Show off your passion for fashion! Bring examples of how you've successfully managed stock and created engaging displays in previous roles. This will demonstrate your flair for visual presentation and your commitment to customer satisfaction.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a nice touch and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace George & GM Manager (DA)
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and general merchandise shine through. We want to see how you can bring the George brand to life and create an inspiring shopping experience for our customers.
Highlight Your Leadership Skills:Make sure to showcase your experience in managing or supervising teams. We’re looking for someone who can lead and develop their team, so share examples of how you've done this in the past!
Use Data to Your Advantage:Don’t forget to mention your confidence in using data to inform decisions. We love candidates who can use insights to drive sales and improve performance, so include any relevant experiences that demonstrate this skill.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets noticed, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at ASDA
✨Know Your George Brand
Before the interview, dive deep into the George brand. Familiarise yourself with their latest collections, values, and customer engagement strategies. This will not only show your passion for fashion but also demonstrate that you’re ready to embody the brand as a manager.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific situations where you developed others or improved team performance. Highlighting your collaborative approach will resonate well with the interviewers.
✨Data-Driven Decision Making
Brush up on how to use data to inform decisions. Be ready to discuss how you've used sales figures or customer feedback to enhance merchandising or stock management. This will showcase your commercial insight and ability to drive sales effectively.
✨Visual Presentation Matters
Since the role involves a strong focus on visual standards, prepare to talk about your experience with merchandising displays. Bring along ideas or examples of engaging layouts you've created in the past to illustrate your flair for presentation.
