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- Tasks: Lead and develop strategic customer communications to boost engagement and loyalty.
- Company: Join Asda, a leading retail brand focused on customer satisfaction and innovation.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, discounts, and wellness services.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a supportive culture.
- Qualifications: Expertise in CRM, data-driven marketing, and experience with platforms like Airship or Salesforce required.
- Other info: Flexible working arrangements with a focus on collaboration and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
About the role. As a CRM Manager, you will lead and develop our strategic customer communications programmes for Asda (omnichannel, Rewards & Grocery Home Shopping) to retain and keep engaged our active customers. You will deliver data-led, personalised customer communications programmes with innovative design across a range of channels to drive customer loyalty and reactivate lapsing customers. This role sits within the Asda CRM & Performance team, and you will:
- Be the lead on CRM comms for customer retention & growth & reactivation for Asda, Grocery Home Shopping and the Asda Rewards Loyalty programme.
- Work closely with several teams across Asda to execute your plans and optimise customer comms using key insights and deliver enhanced relevancy & personalisation.
- Plan innovative CRM campaigns with efficient customer journeys.
- Be responsible for managing the continual optimisation of comms programmes through agile test and learn to improve engagement and conversion KPIs.
- Work with the Senior Manager of Performance Media & CRM to lead on the discovery of new data sources, technology and channels to support the business strategy.
- Be responsible for the leadership and development of a CRM Planner who will work with you to execute the customer comms programmes.
Let’s find out about you. Be an expert in CRM for any top retail/B2C business, with a proven track record of creating and implementing world-class customer comms programmes. Must have significant hands-on experience in delivering large cross channel/brand CRM strategies. Must have a deep understanding of data driven marketing to support personalisation strategies and advanced knowledge of Marketing Automation Platforms/ESPs. Previous hands on experience of Airship and/or Salesforce is an advantage. Have experience of a range of digital comms channels. Have strong attention to detail and the ability to flex plans and re-prioritise. Be naturally curious, passionate about marketing, data and tech, and doing the right thing for customers. Be skilled in the process of test and learn to drive future plans and activity. Have experience of managing third party agency partners.
Everything you’ll love: To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum of 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots. You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Asda's current CRM strategies and customer engagement initiatives. Understanding their existing programmes will help you tailor your approach and demonstrate how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the retail and B2C sectors, especially those who have experience with Asda or similar companies. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in CRM and data-driven marketing. Being knowledgeable about new technologies and strategies will not only enhance your skill set but also show your passion for the field during discussions.
✨Tip Number 4
Prepare to discuss specific examples of successful CRM campaigns you've led in the past. Highlighting measurable outcomes and your role in optimising customer journeys will showcase your expertise and fit for the position.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements for the CRM Manager position. Tailor your application to highlight your relevant experience in customer communications and data-driven marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with CRM strategies, particularly in retail or B2C environments. Mention specific campaigns you've led and the results achieved to demonstrate your expertise.
Showcase Your Skills: Make sure to include your knowledge of Marketing Automation Platforms and any experience with tools like Airship or Salesforce. Highlight your ability to analyse data for personalisation strategies and your experience managing third-party agency partners.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for marketing and customer engagement. Use this opportunity to express your curiosity and commitment to doing the right thing for customers.
How to prepare for a job interview at ASDA
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM, especially within retail or B2C environments. Be prepared to discuss specific campaigns you've led and the results achieved, demonstrating your ability to create and implement effective customer communication programmes.
✨Demonstrate Data-Driven Decision Making
As a CRM Manager, you'll need to show a strong understanding of data-driven marketing. Prepare examples of how you've used data insights to personalise communications and improve customer engagement, as well as any experience with Marketing Automation Platforms like Airship or Salesforce.
✨Emphasise Collaboration Skills
This role involves working closely with various teams. Be ready to discuss your experience in collaborating with cross-functional teams and managing third-party agency partners. Highlight any successful projects where teamwork played a crucial role in achieving objectives.
✨Prepare for Test and Learn Scenarios
The ability to adapt and optimise campaigns is key. Think of examples where you've implemented a 'test and learn' approach to improve engagement and conversion rates. Be ready to discuss how you measure success and iterate on strategies based on performance data.
