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- Tasks: Lead CRO initiatives to boost website performance and user experience.
- Company: Join Asda, a beloved UK brand known for its values and collaborative culture.
- Benefits: Enjoy a competitive salary, flexible working options, and a supportive environment.
- Why this job: Make a real impact on eCommerce while working in a diverse and inclusive team.
- Qualifications: Experience in CRO, strong analytical skills, and proficiency in relevant tools required.
- Other info: Opportunity to shape projects and drive data-driven decisions in a dynamic setting.
The predicted salary is between 36000 - 60000 £ per year.
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits.
Category: Web Content
Closing Date: 29 December 2024
About Asda: We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Asda is one of the UK's best loved and best-known brands, with a head office in the heart of Leeds.
Key Responsibilities:
- Develop and execute a comprehensive testing strategy and manage this programme to deliver long-term, measurable results.
- Analyse website performance data, onsite behavioural analytics and conversion metrics to identify areas for improvement.
- Design, implement and analyse AB and multivariate experiments to optimise website elements and the end-to-end user experience of asda.com.
- Collaborate with other eComm functions to understand trading performance and provide guidance on recommendations or levers to test to improve performance.
- Encourage the business to make decisions based on customer insight, data and research evidence.
- Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education.
- Help to lead and define projects, including troubleshooting and running alignment sessions.
- Seek to improve processes and ways of working.
Minimum Requirements:
- Experience in the field of Conversion Rate Optimisation (CRO) ideally in a large-scale ecommerce environment.
- Proven track record of managing experimentation activity that delivers improved commercial performance.
- Proficient in CRO tools and experimentation methodologies.
- Strong analytical skills with the ability to interpret data to make data-driven decisions.
- Understanding of UX best practice, UI design and Accessibility is advantageous.
- Strong communicator who can influence and manage stakeholders.
Asda is passionate about creating a diverse and inclusive workforce, representative of the communities we serve. We want all colleagues to be able to bring their best and true selves to work. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Conversion Rate Optimisation (CRO) Lead employer: ASDA
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Lead
✨Tip Number 1
Familiarise yourself with Asda's brand values and culture. Understanding their commitment to openness, creativity, and collaboration will help you align your approach during interviews and discussions, showcasing that you're a good fit for their team.
✨Tip Number 2
Stay updated on the latest trends in Conversion Rate Optimisation (CRO) and eCommerce. Being knowledgeable about current tools and methodologies will not only boost your confidence but also demonstrate your passion and expertise in the field during conversations with the hiring team.
✨Tip Number 3
Prepare to discuss specific examples of your past CRO successes. Highlighting measurable results from your previous roles will provide concrete evidence of your capabilities and show how you can contribute to Asda's goals.
✨Tip Number 4
Network with current or former employees of Asda, especially those in the eCommerce or UX fields. Gaining insights from their experiences can give you valuable information about the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Conversion Rate Optimisation (CRO) and any relevant eCommerce projects. Use specific examples that demonstrate your analytical skills and successful experimentation activities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your background aligns with Asda's values. Mention your understanding of UX best practices and your ability to influence stakeholders, as these are key aspects of the role.
Showcase Relevant Skills: Clearly outline your proficiency in CRO tools and methodologies. Provide examples of how you've used data to drive decisions and improve website performance in previous roles.
Highlight Collaborative Experience: As collaboration is essential for this role, include instances where you've worked with cross-functional teams. Emphasise your ability to share insights and engage stakeholders effectively.
How to prepare for a job interview at ASDA
✨Showcase Your Analytical Skills
As a CRO Lead, you'll need to demonstrate strong analytical skills. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight any tools or methodologies you are proficient in.
✨Understand the User Experience
Familiarise yourself with UX best practices and be ready to discuss how they relate to conversion optimisation. Share insights on how you've improved user experiences in past projects, as this will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in CRO and how you overcame them. This will showcase your critical thinking and adaptability.
✨Communicate Effectively
Strong communication is key for this role. Practice articulating your thoughts clearly and concisely. Be ready to explain complex concepts in simple terms, especially when discussing data insights and recommendations.
