Conversion Rate Optimisation (CRO) Lead

Conversion Rate Optimisation (CRO) Lead

Job Title

Conversion Rate Optimisation (CRO) Lead

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Web Content

Closing Date

29 December 2024

About Asda

We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone\’s input.

Asda is one of the UK\’s best loved and best-known brands, with a head office in the heart of Leeds. We are looking for a User Experience (UX) Researcher to join our Asda eCommerce team.

Key Responsibilities

• Develop and execute a comprehensive testing strategy and manage this programme to deliver long-term, measurable results.
• Analyse website performance data, onsite behavioural analytics and conversion metrics to identify areas for improvement.
• Design, implement and analyse AB and multivariate experiments to optimise website elements and the end-to-end user experience of asda.com.
• Collaborate with other eComm functions to understand trading performance and provide guidance on recommendations or levers to test to improve performance.
• Encourage the business to make decisions based on customer insight, data and research evidence.
• Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education.
• Help to lead and define projects, including troubleshooting and running alignment sessions.
• Seek to improve processes and ways of working.

Minimum Requirements

• Experience in the field of Conversion Rate Optimisation (CRO) ideally in a large-scale ecommerce environment.
• Proven track record of managing experimentation activity that delivers improved commercial performance.
• Proficient in CRO tools and experimentation methodologies.
• Strong analytical skills with the ability to interpret data to make data-driven decisions.
• Understanding of UX best practice, UI design and Accessibility is advantageous.
• Strong communicator who can influence and manage stakeholders.

Asda is passionate about creating a diverse and inclusive workforce, representative of the communities we serve.

We want all colleagues to be able to bring their best and true selves to work. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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