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- Tasks: Provide legal advice on advertising and consumer protection in a fast-paced environment.
- Company: Join Asda, a leading retailer with a commitment to innovation and compliance.
- Benefits: Enjoy a competitive salary, hybrid working, and a fantastic benefits package.
- Why this job: Make a real impact by ensuring compliance in exciting advertising campaigns.
- Qualifications: Expertise in marketing legislation or legal experience in consumer protection required.
- Other info: Great career growth opportunities and a supportive, inclusive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Protection and Advertising Manager
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Category: Public Relations and Communications
Closing Date: 5 February 2026
Find your Role
Are you ready to add value in a fast-paced commercial environment where you will be providing advertising and consumer protection compliance advice in an innovative, competitive and rapidly expanding business? As a Manager in the Legal & Compliance team you will be responsible for the effective delivery of the Marketing Compliance and Consumer Protection programme through reviewing and advising on marketing; policy, process and guidance writing. This role requires ability to work at pace and prioritise workload whilst demonstrating strong problem solving and critical thinking skills to support business initiatives whilst managing risk.
Ideally you will either be an experienced:
Marketing/Advertising/Communications Manager with expert knowledge of marketing legislation and Advertising Codes or a legal expert with extensive marketing/consumer protection experience.
You Will
- Provide solutions-focused legal advice across all Asda and George advertising and communications
- Review and sign-off promotional materials in line with relevant legislation, guidance and the Advertising Codes
- Support business partners within the trading and marketing functions (including brand and ecommerce) by identifying and explaining any legal risks and supporting them to navigate such risks to enable the development of compelling advertising campaigns
- Mitigate potential issues concerning intellectual property, reputational and regulatory risk
- Be responsible for creating, publishing and updating policy, procedure and guidance documents across all areas of Consumer Protection and Advertising
- Build solid relationships with and coach colleagues across the business
- Develop and maintain relationships with relevant external contacts (e.g. Government organisations, regulatory bodies, trade & industry associations etc.)
- Be responsible for leading, developing and mentoring junior legal colleagues in the team
- Support and draft our responses to Advertising Standards Authority complaints through investigation, correction and root cause analysis
- Positively identify and mitigate risk by working cross-functionally and providing timely input
- Support on the production and delivery of training to upskill business partners as required
Let\’s find out about you
- Knowledge of the consumer regulatory environment and appreciation of consumer protection legislation as well as the CAP/BCAP Codes for advertising
- The ability to risk assess and think innovatively within a retail environment
- Sound judgment, values and integrity
- Strong problem solving and critical thinking skills to support business initiatives whilst managing risk
- Effective communication and influencing skills
- High standard of accuracy and ability to see the detail as well as the bigger picture
- Ability to translate complex ideas into a simple form
- Commercial awareness, initiative and a practical, common-sense approach
- Excellent organisation skills with ability to prioritise workload according to business needs
- Great interpersonal skills with a high degree of curiosity and a get up and go attitude
Everything you\’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You Will Also Get An Excellent Benefits Package Including
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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Consumer Protection and Advertising Manager employer: ASDA
Contact Detail:
ASDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Protection and Advertising Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Prepare for interviews by researching Asda’s values and recent projects. Show us that you’re not just another candidate; demonstrate your passion for consumer protection and advertising compliance!
✨Tip Number 3
Practice your problem-solving skills! Think of real-life scenarios where you’ve navigated legal risks or provided solutions in marketing. We love hearing about how you tackle challenges head-on.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Asda team.
We think you need these skills to ace Consumer Protection and Advertising Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Consumer Protection and Advertising Manager role. Highlight your relevant experience in marketing legislation and consumer protection, and show us how you can add value to our team.
Showcase Your Problem-Solving Skills: In your application, give examples of how you've tackled complex issues in previous roles. We want to see your critical thinking in action, so don’t hold back on sharing those success stories!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your qualifications and experiences, as we appreciate a high standard of accuracy and attention to detail.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Asda!
How to prepare for a job interview at ASDA
✨Know Your Legislation
Make sure you brush up on the latest consumer protection legislation and advertising codes. Being able to discuss these confidently will show that you’re not just familiar with the rules, but that you can apply them in a practical setting.
✨Showcase Problem-Solving Skills
Prepare examples of how you've tackled complex legal issues in past roles. Highlight your critical thinking and innovative approaches to risk assessment, as this is key for the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Build Relationships
Demonstrate your interpersonal skills by discussing how you've successfully collaborated with different teams or external bodies. This role requires strong communication, so be ready to share specific instances where you’ve influenced others or built solid working relationships.
✨Be Ready to Discuss Training Initiatives
Since part of the role involves training colleagues, think about how you would approach this. Prepare to talk about any experience you have in mentoring or developing training materials, and how you can help upskill others in compliance and consumer protection.