At a Glance
- Tasks: Lead performance marketing and CRM strategies for clothing and home categories.
- Company: Join Asda, a leading brand with a focus on inclusivity and collaboration.
- Benefits: Enjoy a competitive salary, company bonus, and excellent wellbeing services.
- Other info: Hybrid working model with great career growth opportunities.
- Why this job: Make a real impact in a dynamic role while developing your skills.
- Qualifications: Experience in performance media, SEO, and team management required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.
Key Responsibilities
- Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home.
- Manage and develop three direct reports, supporting their growth and delivery.
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email).
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
- Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels.
- Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value.
- Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights.
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals.
Person Specification
- Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email.
- Experience managing and developing teams.
- Data-driven with the ability to turn insights into actionable plans.
- Confident working with agencies and cross-functional stakeholders.
- Strong organisational skills with the ability to manage multiple priorities.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company Car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Performance Media, SEO and CRM Manager employer: Asda Stores
Asda is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary and a comprehensive benefits package including a discretionary company bonus, generous pension contributions, and extensive wellbeing services. Our hybrid working model fosters a collaborative yet flexible environment, allowing you to thrive in your role as Performance Media, SEO and CRM Manager while being part of a diverse and inclusive culture that celebrates individuality and supports work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media, SEO and CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs, especially in performance media and CRM. We want to see that you’re genuinely interested!
✨Tip Number 3
Showcase your achievements! Bring examples of past campaigns you've managed, especially those that drove results in SEO or performance marketing. Numbers speak volumes, so don’t shy away from sharing your successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team at Asda, which is always a bonus in our eyes.
We think you need these skills to ace Performance Media, SEO and CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media, SEO and CRM Manager role. Highlight your experience with performance marketing, SEO, and CRM campaigns. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing teams and driving performance media strategies. Let us know why you’re excited about joining StudySmarter!
Showcase Your Data Skills:Since this role is data-driven, make sure to showcase your ability to turn insights into actionable plans. Include any relevant metrics or KPIs you've worked with in previous roles. We love seeing how you’ve used data to inform your strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Asda Stores
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of Paid Search, Paid Social, SEO, and Email marketing. Be ready to discuss specific strategies you've used in the past and how they can apply to the role. This will show that you're not just familiar with the terms but have real experience to back it up.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about how you've used data and insights to inform your marketing strategies. Bring examples of KPIs you've tracked and how you've turned those insights into actionable plans. This will demonstrate your analytical mindset and ability to drive results.
✨Demonstrate Leadership Experience
As you'll be managing a team, think of examples where you've successfully led and developed others. Be ready to discuss your management style and how you support your team's growth. This will highlight your capability to lead and inspire others in a fast-paced environment.
✨Prepare for Collaboration Questions
This role requires working closely with various teams and agencies. Think of times when you've collaborated effectively across departments. Be prepared to share how you ensure alignment with brand strategy and commercial goals, as well as how you handle differing opinions or challenges in teamwork.
