Optical & Pharmacy Customer Coordinator

As Healthcare Marketing Lead, you'll bring Pharmacy and Optical’s commercial strategies to life through compelling, compliant, and insight-led customer communications. You’ll work across all channels (in-store, online, POS, social, and media) to ensure our marketing activity supports the delivery of sales, services, and category growth. This is a hands-on role with wide business exposure, responsible for building the customer-facing presence of Healthcare while aligning with Asda’s broader customer planning and brand ambition.

What you will do

• Marketing Ownership Across Pharmacy & Optical
  • Lead the development and execution of the Pharmacy and Optical marketing calendar, aligned to commercial and customer objectives.
  • Deliver end-to-end campaigns: flu, allergy, new launches, range change, and customer events.
  • Work cross-functionally with category, commercial, digital, and media teams to ensure impact across all channels.
• Media & POS Planning
  • Own POS execution plans across all stores and formats in partnership with the POS Business Partner.
  • Support paid media planning with the GHS and external agencies, ensuring Healthcare receives appropriate weighting and ROI tracking.
  • Lead the creative, comms, and brief-writing process to ensure messaging is insight-led and customer-focused.
• Digital Content & Social Media
  • Work with Digital & Online Doctor teams to ensure content on Asda.com and AOD is compliant, commercial, and up to date.
  • Develop and deliver a social media strategy to increase reach and relevance, including seasonal content, colleague features, and service promotion.
  • Explore how to activate Pharmacy and Optical through Asda’s corporate, PR, and influencer channels.
• PR, Campaign Visibility, and Local Toolkits
  • Liaise with the Asda PR team to drive awareness of Healthcare innovations, achievements, and community impact.
  • Build campaign toolkits for targeted local activation.
  • Ensure visibility of Pharmacy & Optical campaigns across internal trade forums and comms updates.
• Campaign Performance and Reporting
  • Track campaign performance and provide post-campaign evaluation and learnings.
  • Manage the Healthcare marketing budget, working with Finance to ensure accurate spend and opportunity to reinvest.
• Lead and Manage the Customer Activity Plan
  • Own the Healthcare activity plan end-to-end, aligning trade, commercial, and marketing inputs into one cohesive calendar.
  • Build the plan across all customer touchpoints (POS, media, in-store, digital, social), ensuring every brief supports commercial objectives.
  • Control the delivery rhythm – from campaign set-up and briefing through to delivery and measurement.
  • Execute with discipline, making sure campaigns land on time, on budget, and with impact.
  • Act as the go-to contact for all Pharmacy and Optical customer activity – ensuring nothing goes live without your sign-off.
  • Lead the governance process, creating visibility and accountability through updates, trackers, and performance reports.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.