Internal Communications Manager

We are looking for an experienced and proactive Internal Communications Manager to lead, develop, and deliver engaging communication strategies that connect, inform, and inspire more than 130,000 colleagues across 1,100 Asda sites. This role will be pivotal in strengthening our internal narrative, enhancing our culture, and supporting effective communication across the organisation.

Key Responsibilities

• Develop and implement a cohesive internal communications strategy aligned to our Formula for Growth turnaround plan.
• Manage and evolve our internal communications channels, ensuring messages are clear, timely, consistent, and accessible to all colleagues.
• Support with the development and optimisation of digital communication platforms, including Viva Engage (Yammer).
• Plan and deliver multi-channel campaigns that help colleagues understand key initiatives, organisational changes, and strategic priorities.
• Partner with senior leaders to provide strategic communication advice, messaging support, and content development.
• Draft, edit, and curate high‑quality content, including announcements, articles, speeches, FAQs, and presentations.
• Monitor and analyse engagement metrics to improve our communication effectiveness.
• Support organisational events such as town halls, leadership briefings, and colleague engagement activities.

Required Skills & Experience

• Proven experience in internal communications, employee engagement, or corporate communications in a complex organisation.
• Hands-on experience using (and preferably launching) digital communication tools, such as Viva Engage (Yammer).
• Strong storytelling, copywriting, and editing skills with the ability to tailor tone and format to different audiences.
• Demonstrated capability in managing multi-channel internal communication campaigns.
• Ability to work confidently with senior stakeholders, providing clear recommendations and constructive challenge.
• Strong organisational skills with the ability to manage multiple priorities and adapt in a fast-paced environment.
• Experience using data and insights to evaluate communications impact and improve future delivery.

Desirable

• Experience supporting change communications or transformation programmes.

Personal Attributes

• Collaborative and approachable, with strong interpersonal skills.
• Creative thinker with a continuous improvement mindset.
• Comfortable working autonomously and taking initiative.
• Passionate about engaging colleagues and enhancing the colleague experience.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum of 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.