At a Glance
- Tasks: Lead exciting marketing campaigns for Asda Mobile and Financial Services from start to finish.
- Company: Join Asda, a leading retailer with a focus on innovation and inclusivity.
- Benefits: Enjoy a competitive salary, hybrid working, and fantastic perks like discounts and wellbeing services.
- Other info: Be part of a diverse team that celebrates individuality and promotes career growth.
- Why this job: Make your mark by creating standout campaigns that drive brand awareness and customer engagement.
- Qualifications: Experience in marketing campaign delivery and strong organisational skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
This role is ideal for someone who enjoys bringing ideas to life - turning briefs into standout campaigns, managing the detail that makes work land well, and delivering high-quality marketing in a fast-paced environment.
The FS & Mobile Campaign Lead is responsible for the end-to-end delivery of marketing campaigns across Asda Mobile and Financial Services. This role focuses on ensuring campaigns are delivered accurately, creatively and on time, while ensuring they are commercially effective, creatively strong, compliant with financial promotions regulations, and delivered on time and within budget.
Working closely with internal teams, agencies and compliance, the role supports campaign development from briefing through to execution and post-campaign review. It plays a key role in maintaining a well-run promotional calendar and ensuring campaigns integrate effectively with always-on marketing and trading activity across channels.
Key Responsibilities- Coordinate the end-to-end delivery of FS & Mobile marketing campaigns, supporting activity from briefing to launch and evaluation.
- Manage timelines, inputs and approvals to ensure campaigns are delivered on time and within budget.
- Work with internal teams, agencies and media partners to support campaign execution and optimisation.
- Support the development of clear, engaging and on-brand creative across campaigns.
- Work with planning, media & performance teams to help ensure campaigns meet agreed KPIs.
- Apply commercial awareness to campaign delivery, balancing creative quality with trading priorities.
- Support the delivery of financial promotions, ensuring all marketing activity follows FCA requirements and internal governance processes.
- Work closely with Legal and Compliance teams to manage reviews and approvals.
- Help manage the FS & Mobile promotional calendar, ensuring campaigns align with always-on marketing and trading plans.
- Assist with campaign reporting and post-campaign reviews.
- Use performance insights to help inform future activity and continuous improvement.
- Deliver FS & Mobile campaigns that drive brand awareness and consideration, generating qualified leads that support customer acquisition.
- Support integrated campaigns that maximise lead generation and conversion, delivering positive ROI.
- Contribute to campaigns that meet agreed commercial KPIs and trading objectives, using performance insights to improve effectiveness.
- Maintain a clear, well-run promotional calendar aligned to brand, PR, trading and always-on marketing activity.
- Ensure all FS & Mobile marketing activity, including financial promotions, complies with FCA requirements and internal approval processes.
- Experience in marketing campaign delivery, coordination or execution.
- Strong organisational skills and the ability to manage multiple deadlines.
- Confidence working with internal teams and external agencies.
- Understanding of regulated marketing environments (financial services experience desirable but not essential).
- Good attention to detail, with the confidence to flag issues or risks.
- Comfortable working with data and performance reporting.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
FS & Mobile Campaign Lead employer: Asda Stores
Asda is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to thrive in the fast-paced world of marketing. With a strong emphasis on employee well-being, Asda offers a competitive benefits package, including a discretionary bonus, generous pension contributions, and access to comprehensive health services. The company also prioritises professional growth through its supportive networks and flexible working arrangements, making it an ideal place for individuals eager to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land FS & Mobile Campaign Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Understand their brand voice and recent projects. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. Focus on articulating your experience in campaign delivery and how it aligns with the FS & Mobile Campaign Lead role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace FS & Mobile Campaign Lead
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can turn ideas into standout campaigns, just like the role requires. Use engaging language and examples that showcase your flair for marketing.
Be Detail-Oriented:Pay attention to the details in your application. Just as we manage timelines and approvals for campaigns, make sure your application is free from errors and clearly structured. This shows us you can handle the nitty-gritty of campaign delivery.
Highlight Your Teamwork Skills:This role involves working closely with various teams and agencies, so don’t forget to mention your collaboration skills! Share examples of how you've successfully worked with others to deliver projects on time and within budget.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at Asda Stores
✨Know Your Campaigns
Before the interview, dive deep into Asda's recent marketing campaigns, especially those related to FS & Mobile. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Organisation Skills
Given the role's focus on managing timelines and multiple deadlines, prepare examples that highlight your organisational skills. Discuss specific tools or methods you use to keep projects on track, and be ready to explain how you handle unexpected challenges.
✨Understand Compliance
Brush up on financial promotions regulations and compliance processes relevant to the role. Being able to discuss how you would ensure campaigns meet these requirements will demonstrate your readiness to navigate the regulated marketing environment.
✨Data-Driven Mindset
Prepare to talk about how you've used data and performance insights in past campaigns. Share specific examples where your analysis led to improved campaign effectiveness, as this aligns with the role's objectives of driving brand awareness and generating leads.
