Regulatory Compliance Manager – Advertising & Consumer Protection

Location: Asda House

Employment Type: Full time

Contract Type: Permanent

Hours Per Week: 37.5

Salary: Competitive salary plus benefits

Category: Public Relations and Communications

Closing Date: 7 February 2026

Responsibilities:

• Provide solutions-focused legal advice across all Asda and George advertising and communications.
• Review and sign-off promotional materials in line with relevant legislation, guidance and the Advertising Codes.
• Support business partners within the trading and marketing functions (including brand and ecommerce) by identifying and explaining legal risks and supporting them to navigate such risks to enable the development of compelling advertising campaigns.
• Mitigate potential issues concerning intellectual property, reputational and regulatory risk.
• Create, publish and update policy, procedure and guidance documents across all areas of Consumer Protection and Advertising.
• Build solid relationships with and coach colleagues across the business.
• Develop and maintain relationships with external contacts (e.g. Government organisations, regulatory bodies, trade & industry associations).
• Lead, develop and mentor junior legal colleagues in the team.
• Support and draft responses to Advertising Standards Authority complaints through investigation, correction and root cause analysis.
• Identify and mitigate risk by working cross-functionally and providing timely input.
• Support on the production and delivery of training to upskill business partners as required.

Requirements:

• Knowledge of the consumer regulatory environment and appreciation of consumer protection legislation as well as the CAP/BCAP Codes for advertising.
• Ability to risk assess and think innovatively within a retail environment.
• Sound judgment, values and integrity.
• Strong problem solving and critical thinking skills to support business initiatives whilst managing risk.
• Effective communication and influencing skills.
• High standard of accuracy and ability to see the detail as well as the bigger picture.
• Ability to translate complex ideas into a simple form.
• Commercial awareness, initiative and a practical, common-sense approach.
• Excellent organisation skills with ability to prioritise workload according to business needs.
• Great interpersonal skills with a high degree of curiosity and a get up and go attitude.

Everything you’ll love:

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus.
• Company pension up to 7% matched.
• Company Car allowance of £5,700.
• 15% colleague discount in store and online.
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities.
• Asda Allies Inclusion Networks – helping colleagues to be included and celebrated.
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.