At a Glance
- Tasks: Lead performance marketing and CRM strategies for clothing and home categories.
- Company: Join Asda, a company that values authenticity and inclusivity.
- Benefits: Enjoy a competitive salary, bonuses, discounts, and wellbeing services.
- Other info: Hybrid working model with a supportive and inclusive culture.
- Why this job: Make a real impact in a dynamic role with growth opportunities.
- Qualifications: Experience in SEO, Paid Search, and team management required.
The predicted salary is between 45000 - 55000 £ per year.
About the role
We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.
Responsibilities
- Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home.
- Manage and develop three direct reports, supporting their growth and delivery.
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email).
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
- Use data and insights to inform targeting, segmentation and personalisation strategies across CRM and performance channels.
- Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value.
- Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights.
- Champion customer‑first thinking and ensure all activity aligns with wider brand strategy and commercial goals.
Qualifications
- Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email.
- Experience managing and developing teams.
- Data‑driven with the ability to turn insights into actionable plans.
- Confident working with agencies and cross‑functional stakeholders.
- Strong organisational skills with the ability to manage multiple priorities.
Work Environment
Asda has a hybrid way of working with a minimum of three days a week in one of our Home Offices. Additional days in the office, visiting suppliers, stores or depots may be required depending on the area of Asda.
Benefits
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline.
- Discounts across a range of services and activities, from airport parking to theme parks and cinemas.
- Asda Allies Inclusion Networks to help colleagues be included and celebrate differences.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave and support for those doing fertility treatments.
Company Culture
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.
Performance Media, SEO and CRM Manager - Lutterworth employer: Asda Stores Ltd
Asda is an exceptional employer that fosters a vibrant and inclusive work culture, allowing employees to thrive both personally and professionally. With a strong focus on employee growth, the Performance Media, SEO and CRM Manager role offers opportunities to lead a dynamic team while benefiting from a comprehensive range of perks, including a generous pension scheme, wellbeing services, and a commitment to diversity through our Asda Allies Inclusion Networks. Located in Lutterworth, our hybrid working model ensures flexibility, enabling you to balance your professional responsibilities with personal commitments.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media, SEO and CRM Manager - Lutterworth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance media, SEO, and CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around customer-first thinking and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Performance Media, SEO and CRM Manager - Lutterworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media, SEO and CRM Manager role. Highlight your experience with performance marketing, SEO, and CRM campaigns, and don’t forget to mention any team management skills you have!
Showcase Your Data Skills:Since this role is all about being data-driven, include examples of how you've used data to inform strategies in past roles. We want to see how you turn insights into actionable plans, so be specific!
Be Personable in Your Cover Letter:Your cover letter is a chance to show us your personality! Share why you're passionate about performance media and how you can contribute to our customer-first approach. Make it engaging and relatable.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll find all the details you need right there. Don’t miss out on this opportunity!
How to prepare for a job interview at Asda Stores Ltd
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of Paid Search, Paid Social, SEO, and Email marketing. Be ready to discuss specific strategies you've used in the past and how they can apply to the role. This shows you're not just familiar with the terms but have real experience to back it up.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've developed and supported your direct reports in previous positions. Highlight any successful projects where your leadership made a difference, and demonstrate your ability to foster growth within a team.
✨Data is Your Best Friend
As a data-driven role, come armed with examples of how you've used insights to inform your marketing strategies. Discuss specific KPIs you've tracked and how you've turned those insights into actionable plans. This will show that you can not only analyse data but also implement changes based on what you find.
✨Collaborate Like a Pro
This position requires working closely with various teams and agencies. Prepare to talk about your experience collaborating across departments and how you’ve successfully integrated campaigns. Share examples of how you’ve built relationships with external partners to optimise performance and achieve common goals.
