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- Tasks: Provide legal advice on advertising and consumer protection, ensuring compliance with regulations.
- Company: Join Asda, a leading retailer with a commitment to inclusion and collaboration.
- Benefits: Enjoy a competitive salary, bonus, pension, and extensive wellbeing services.
- Why this job: Make a real impact by shaping advertising campaigns while managing legal risks.
- Qualifications: Knowledge of consumer regulations and strong problem-solving skills required.
- Other info: Hybrid working model with opportunities for career growth and mentorship.
The predicted salary is between 36000 - 60000 £ per year.
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Category: Public Relations and Communications
Closing Date: 7 February 2026
Responsibilities
- Provide solutions-focused legal advice across all Asda and George advertising and communications.
- Review and sign-off promotional materials in line with relevant legislation, guidance and the Advertising Codes.
- Support business partners within the trading and marketing functions (including brand and ecommerce) by identifying and explaining legal risks and supporting them to navigate such risks to enable the development of compelling advertising campaigns.
- Mitigate potential issues concerning intellectual property, reputational and regulatory risk.
- Create, publish and update policy, procedure and guidance documents across all areas of Consumer Protection and Advertising.
- Build solid relationships with and coach colleagues across the business.
- Develop and maintain relationships with external contacts (e.g. Government organisations, regulatory bodies, trade & industry associations).
- Lead, develop and mentor junior legal colleagues in the team.
- Support and draft responses to Advertising Standards Authority complaints through investigation, correction and root cause analysis.
- Identify and mitigate risk by working cross-functionally and providing timely input.
- Support on the production and delivery of training to upskill business partners as required.
Requirements
- Knowledge of the consumer regulatory environment and appreciation of consumer protection legislation as well as the CAP/BCAP Codes for advertising.
- Ability to risk assess and think innovatively within a retail environment.
- Sound judgment, values and integrity.
- Strong problem solving and critical thinking skills to support business initiatives whilst managing risk.
- Effective communication and influencing skills.
- High standard of accuracy and ability to see the detail as well as the bigger picture.
- Ability to translate complex ideas into a simple form.
- Commercial awareness, initiative and a practical, common-sense approach.
- Excellent organisation skills with ability to prioritise workload according to business needs.
- Great interpersonal skills with a high degree of curiosity and a get up and go attitude.
Everything you’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company Car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities.
- Asda Allies Inclusion Networks – helping colleagues to be included and celebrated.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
Regulatory Compliance Manager – Advertising & Consumer Protection in London employer: Asda Stores Ltd
Contact Detail:
Asda Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regulatory Compliance Manager – Advertising & Consumer Protection in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Prepare for interviews by researching Asda’s values and recent news. Tailor your answers to show how your skills align with their mission. We want to see your passion for consumer protection and advertising!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Regulatory Compliance Manager – Advertising & Consumer Protection in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regulatory Compliance Manager role. Highlight your experience with consumer protection legislation and advertising codes, as this will show us you understand what we're looking for.
Showcase Your Problem-Solving Skills: We love candidates who can think critically and solve problems. Use examples from your past experiences where you've navigated legal risks or provided solutions in a retail environment to demonstrate your skills.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and make sure your points are easy to understand. This will help us see your communication skills in action!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Asda Stores Ltd
✨Know Your Legislation
Make sure you brush up on the relevant consumer protection legislation and the CAP/BCAP Codes for advertising. Being able to discuss these in detail will show that you’re not just familiar with the rules, but that you can apply them practically in a retail environment.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've identified and mitigated risks in previous roles. Think about specific situations where your critical thinking made a difference, especially in advertising or compliance contexts. This will demonstrate your ability to navigate complex issues effectively.
✨Build Relationships
Highlight your interpersonal skills by discussing how you've built solid relationships with colleagues and external contacts in the past. Be ready to share examples of how you’ve coached others or collaborated cross-functionally to achieve common goals.
✨Communicate Clearly
Practice translating complex legal concepts into simple terms. During the interview, aim to communicate your thoughts clearly and concisely. This will not only showcase your understanding but also your ability to influence and support business partners effectively.
