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- Tasks: Lead and innovate multiple franchise food brands within Asda, driving commercial success and exceptional customer experiences.
- Company: Join Asda, a trusted retail leader committed to quality and convenience.
- Benefits: Enjoy hybrid working, competitive bonuses, pension contributions, and exclusive discounts.
- Why this job: Shape the future of food brands while making a real impact in a dynamic environment.
- Qualifications: Proven leadership in brand strategy, commercial management, and team development.
- Other info: Be part of a collaborative culture with excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
In this senior leadership position, you will set the strategic direction and oversee the performance of multiple franchise food brands operating within Asda stores. You will be accountable for driving commercial success, ensuring operational excellence, and guiding the ongoing brand development of partner concessions. Central to the role is ensuring each franchise delivers an exceptional customer experience, reflects Asda's values, and contributes meaningfully to Asda's mission of becoming the UK's most trusted and convenient retail destination.
Responsibilities
- Franchise Brand Strategy & Leadership: Develop and deliver the strategic roadmap for Asda's foodservice and franchise brands.
- Franchise Brand Strategy & Leadership: Identify new partnership opportunities aligned to customer needs, store formats, and commercial goals.
- Franchise Brand Strategy & Leadership: Ensure all brands meet Asda's quality, price, safety, and customer experience standards.
- Commercial & Financial Management: Lead end-to-end commercial performance with full P&L ownership.
- Commercial & Financial Management: Drive contract negotiations, commercial terms, and partnership agreements.
- Commercial & Financial Management: Set financial targets, track performance, and optimise revenue and profitability.
- Commercial & Financial Management: Identify opportunities to scale franchise formats across the estate and into new channels.
- Brand Performance & Operational Excellence: Oversee operational delivery across all franchise concessions.
- Brand Performance & Operational Excellence: Ensure consistent standards in food quality, service speed, hygiene, and health & safety.
- Brand Performance & Operational Excellence: Conduct brand audits, performance reviews, and site visits.
- Brand Performance & Operational Excellence: Work with Supply Chain, Store Operations, People, and Property teams to support smooth operations.
- Relationship Management: Build strong, collaborative relationships with franchise partners.
- Relationship Management: Act as the senior point of contact for partner brands, resolving issues quickly.
- Relationship Management: Ensure alignment with Asda's wider customer and commercial strategies.
- Innovation & Customer Experience: Lead new product launches, menu innovation, and customer experience improvements.
- Innovation & Customer Experience: Use customer insights, market trends, and competitor analysis to shape brand evolution.
- Innovation & Customer Experience: Ensure brands reflect Asda's focus on value, quality, and convenience.
- Team & Stakeholder Leadership: Lead and develop a team of Brand Specialists.
- Team & Stakeholder Leadership: Provide clear direction, coaching, and performance development.
- Team & Stakeholder Leadership: Collaborate closely with Marketing, Property, Legal, Finance, and Retail Operations.
- Team & Stakeholder Leadership: Be a strong communicator with great personal skills to work with people at all levels.
- Team & Stakeholder Leadership: Thrive in a fast-paced environment, with the ability to manage change and drive results.
- Team & Stakeholder Leadership: Be agile and an effective decision maker, willing to move, fail and learn fast.
- Team & Stakeholder Leadership: Be obsessed about our purpose and our customers.
Working arrangements & Benefits
- Hybrid working with a minimum of 3 days per week in one of our Home Offices; additional requirements may apply by area.
- Discretionary company bonus.
- Company pension up to 1.5 times colleagues' contribution (max 15%).
- Company Car allowance of £8000.
- 15% colleague discount in store and online.
- Free access to wellbeing services and a range of discounts (wellbeing tools, parking, entertainment, etc.).
- Asda Allies Inclusion Networks.
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
Head of Food Brands - Leeds employer: Asda Stores Ltd
Contact Detail:
Asda Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Food Brands - Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Head of Food Brands role.
✨Tip Number 2
Prepare for interviews by researching Asda's values and recent initiatives. Show us how your experience aligns with their mission of becoming the UK's most trusted retail destination. Tailor your answers to reflect their focus on customer experience and operational excellence.
✨Tip Number 3
Practice your pitch! Be ready to discuss your strategic vision for franchise brands and how you can drive commercial success. We want to hear about your innovative ideas and how you plan to enhance customer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Asda team and contributing to their exciting journey.
We think you need these skills to ace Head of Food Brands - Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Food Brands role. Highlight your strategic leadership experience and any relevant achievements in food service or franchise management.
Showcase Your Commercial Acumen: Since this role involves P&L ownership and driving commercial success, be sure to include examples of how you've successfully managed budgets, optimised revenue, or negotiated contracts in your previous roles. Numbers speak volumes!
Emphasise Customer Experience: As customer experience is central to this position, share instances where you've improved customer satisfaction or driven brand loyalty. This could be through innovative product launches or operational excellence initiatives.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Asda!
How to prepare for a job interview at Asda Stores Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into the franchise food brands that operate within Asda. Understand their unique selling points, customer demographics, and how they align with Asda's values. This knowledge will help you demonstrate your strategic thinking and show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
As a senior leader, you'll need to exhibit strong leadership capabilities. Prepare examples of how you've successfully led teams, driven performance, and managed change in previous roles. Be ready to discuss your approach to coaching and developing talent, as well as how you foster collaboration across departments.
✨Prepare for Commercial Conversations
Since this role involves P&L ownership and contract negotiations, brush up on your commercial acumen. Be prepared to discuss financial targets you've set in the past, how you've optimised revenue, and any experience you have with scaling business formats. This will show that you can drive commercial success effectively.
✨Emphasise Customer Experience
Customer experience is central to this role, so come armed with insights on how to enhance it. Think about innovative ideas for product launches or menu improvements based on market trends. Discuss how you've used customer feedback to shape brand evolution in your previous positions, demonstrating your commitment to delivering exceptional experiences.
