Responsibilities
- End‑to‑end plan, do and review process for designated Marketing Campaigns across the Marketing Calendar.
- Write agency brief, develop creative idea and media plan, manage production and TV shoots.
- Deliver all assets aligned to this plan in an integrated way, manage approvals and stakeholder engagement.
- Conduct thorough evaluation of campaign performance.
- Manage a Campaign Planner.
- Plan: work with Trade Marketing Planning team to understand business objectives, target customers and overall proposition; write combined media and creative agency brief; manage agency responses; coordinate stakeholder feedback; oversee critical path until campaign launch; cascade key information to owned and earned channel teams; coordinate and manage all key sign‑offs and meetings with stakeholders.
- Do: work with creative and media agencies to build detailed plans by channel; execute paid channels (TV, BVOD/VOD, YouTube, Radio, Press, Digital display, partnerships); work with in‑house studio and external agencies to create assets; manage TV pre‑production (locations, talent, contracts, treatments); attend shoots and manage creative approvals on set; coordinate photography requirements; brief testing to Insight agencies; brief commercial teams for TV hero product nominations at VP level; run channel mapping sessions; manage all reviews of creative and media; support budget management and raise PO’s.
- Review: pull full post‑campaign analysis, present recommendations for future campaigns; conduct wash‑up of ways of working and recommend improvements.
- Management responsibilities: line‑manage Campaign Planner, set objectives, conduct CPIs, support development plans, address HR issues; allocate resources across team; produce ad‑hoc presentation requests; keep SharePoint sites updated; contribute to weekly performance pack.
Qualifications
- Strong end‑to‑end campaign experience across paid channels.
- Experience managing TV productions.
- Ability to plan and strategise.
- Strategically minded, strong problem solver, collaborative.
- Excellent organisational skills.
- Highly effective communicator at all stakeholder levels.
- Agency management experience.
- Strong presentation skills, including presenting to key stakeholders.
- Ability to manage critical paths and deadlines.
- Ability to thrive in a fast‑paced, multi‑task environment.
- Calm under pressure.
- Experience managing a small team and agencies.
Benefits
- Discretionary company bonus.
- Company pension up to 7% matched.
- Company car allowance of £5,700.
- 15% colleague discount in store and online.
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans, and a 24/7 employee assistance helpline.
- Discounts across a range of services and activities, from airport parking to theme parks and cinemas.
- Asda Allies Inclusion Networks, supporting workplace belonging and recognition of differences.
- Excellent parental leave policies, including maternity, adoption, paternity, shared parental, neonatal care, and fertility treatment support.
To ensure we balance moments where we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum of 3 days a week in one of our Home Offices. Additional requirements may require spending more days in the office, visiting suppliers, stores or depots.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.
