Internal Sales (Edinburgh)

ASD Ltd is one of the leading metal stockholders and processing suppliers in the UK. We are renowned for supplying a diverse range of ferrous and non-ferrous products. Our extensive in-house processing portfolio in combination with our expertise enables us to deliver cost efficient metal solutions and high-quality steel products. We are passionate about sustainability and aim to transform our industry by playing an active role in building a sustainable future for our employees, customers, community and future generations.

Role Overview

Due to growth and expansion we are seeking a motivated, target-driven and commercially focused Internal Sales person to join our busy sales office in Edinburgh. This is a key role responsible for maintaining and developing customer relationships, driving revenue growth, preparing accurate quotes and supporting external sales colleagues. The successful candidate will demonstrate strong communication skills, commercial awareness and the ability to manage multiple customer accounts effectively in a fast-paced environment. This is an office-based role.

Key Responsibilities

• Manage inbound calls and enquiries effectively, maximising conversion, revenue and margin on every opportunity.
• Identify, target and onboard creditworthy new customers in line with company procedures and growth strategy.
• Develop and deliver a structured programme of outbound sales activity, including promotional and cold calls, ensuring agreed contact targets with both existing customers and prospects are achieved.
• Build and develop strong customer relationships to understand requirements and increase spend, purchase frequency and account value.
• Monitor and improve conversion ratios across active, dormant and prospective accounts.
• Maintain accurate and up-to-date customer records across all systems (inc Aurea) ensuring full visibility and traceability of activities.
• Work closely with the Sales Manager and wider site team to achieve individual and site targets for volume, margin and activity.
• Prepare accurate quotations and updated pricing for customers, ensuring timely and effective follow-up.
• Proactively manage and resolve customer queries, disputes and issues, escalating to General Manager where required and raising Quality Management (QM) cases where required.
• Support credit control, working with customers and internal teams to ensure payments are made on time and within terms.
• Maintain a strong awareness of market conditions, pricing movements and supply chain changes, communicating these effectively and clearly to customers so informed decisions can be made.

Candidate Profile

• Proven experience in a proactive sales or account management role (preferably within steel, metals, manufacturing or industrial sectors).
• Strong commercial awareness and results-driven mindset.
• Excellent communication and relationship-building skills.
• High level of organisation and attention to detail.
• Confident using CRM systems and Microsoft Office applications.
• A stable career history.

What we offer: As well as a competitive salary we also offer an attractive benefits package which includes:

• Life assurance
• Contributory pension (5% employee contribution matched by the company)
• Discount cards for shops and restaurants
• Gym and health club discounts
• Holiday trading
• Cycle to work scheme
• Medicash (healthcare) programme
• Employee assistance programme
• Lifetime financial wellbeing

Please note, due to the safety critical nature of our business, we carry out drug and alcohol testing, both pre-employment and throughout employment. We have a zero-tolerance approach.