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- Tasks: Create engaging social media content for the QIPCO British Champions Day event.
- Company: Join Ascot Racecourse, a leading venue blending tradition with innovation.
- Benefits: Full-time role with opportunities for creativity and collaboration.
- Why this job: Be part of an exciting event and shape its digital presence.
- Qualifications: Experience in social media management and a passion for horse racing.
- Other info: Diverse and inclusive workplace committed to positive impact.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Join Ascot Racecourse as a full‑time Social Media Editor for the QIPCO British Champions Day event.
Who We Are
Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business. We are a destination for over 500,000 guests each year, where passion, elegance, and celebration converge. As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning more than 300 years. We are not bound by the past; we are driven by the pursuit of excellence. From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a Global lifestyle brand, wrapped around the world‑class horse racing we run. We believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco‑friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.
What We Are Looking For
We are looking for a dynamic and creative Social Media Editor based in our offices at the racecourse in Ascot, Berkshire. This is a full‑time, permanent role.
What You'll Be Doing
Based at Ascot Racecourse and working collaboratively with the Senior Project Manager QBCD and Ascot marketing team, you will combine editorial judgment, digital creativity, and production skills to craft engaging content that celebrates the sports drama, heritage, and future. You will oversee social strategy, content creation, and community engagement across QBCD channels while supporting key moments across the flat season relevant to the event. From short‑form video to live event coverage, your work will drive audience growth, engagement, and excitement in the build‑up to QIPCO British Champions Day and beyond.
Key Responsibilities
- Lead the social media content strategy for QIPCO British Champions Day across all channels (TikTok, Instagram, Facebook, X, YouTube, Threads, LinkedIn).
- Shape an editorial calendar that aligns with key racing moments, QBCD narratives, and campaign objectives with a strong focus on audience growth and engagement.
- Ensure all content reflects the distinctive QBCD tone of voice and brand positioning.
- Plan, capture, and edit video and visual content that brings flat racing to life from behind‑the‑scenes stories and jockey profiles to raceday excitement.
- Write compelling copy for posts, captions, and video scripts that connect with audiences across platforms.
- Create and edit a variety of content formats (written, video, graphic, image‑led) tailored to each platform's best practices.
- Lead and manage content shoots, working closely with videographers, photographers, industry stakeholders and agency partners.
- Deliver on‑ground social coverage at key flat racing fixtures and media moments throughout the season, particularly QIPCO British Champions Day at Ascot.
- Coordinate real‑time posting, storytelling and fan engagement to amplify live action and behind‑the‑scenes access.
- Work collaboratively with the Ascot team to ensure consistent messaging and cross‑promotional opportunities.
- Manage day‑to‑day posting, scheduling, and community engagement, fostering a strong and positive connection with followers.
- Identify and engage with key voices, influencers, and stakeholders across the racing and lifestyle spaces.
- Track audience sentiment and performance metrics to continually optimise engagement and reach.
- Act as the primary contact for external digital or creative agencies, ensuring delivery of high‑quality content in line with KPIs.
- Liaise with racing partners, teams and rights holders to coordinate storytelling and content access.
- Monitor and analyse social media performance across all platforms, providing regular reporting and insights.
- Use analytics to inform future creative and strategic decisions.
- Manage allocated budgets efficiently to deliver maximum impact.
Key Skills
- Proven experience in channel management and content creation within the racing industry.
- Strong video production and editing skills, with proficiency in mobile‑first editing tools (e.g. CapCut, Adobe Premiere, TikTok editing suite).
- A genuine interest in horse racing, sport, and cultural storytelling and a curiosity to explore its modern audience appeal.
- Excellent copywriting and editorial skills able to craft engaging, on‑brand narratives that resonate with diverse audiences.
- Confident creating platform‑specific content across all social channels.
- Strong understanding of social media trends, formats and algorithms.
- Experience with scheduling and analytics tools (e.g. Sprout Social, Later, Monday.com).
- Collaborative and adaptable, comfortable working across multiple teams and fast‑paced live environments.
- Willingness to travel for race meetings and content opportunities (including occasional weekend work, with time off in lieu).
Our Diversity and Inclusion Vision
We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.
How to Apply
Applications will close on 9 January 2026. We reserve the right to close this vacancy early should a suitable candidate be identified. For assistance with your application or should you require an alternative application format, please contact LNKD1_UKTJ.
Social Media Editor - QIPCO British Champions Day employer: Ascot Racecourse
Contact Detail:
Ascot Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Editor - QIPCO British Champions Day
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Showcase your creativity and passion for horse racing through engaging posts and videos. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn and engage with their content. Attend events related to horse racing and social media to meet people in the field. Building relationships can open doors and lead to job opportunities that might not be advertised.
✨Tip Number 3
Showcase your skills through a portfolio! Create a digital portfolio that highlights your best work in social media content creation, especially if it relates to sports or events. Include examples of videos, graphics, and copywriting that demonstrate your ability to engage audiences and tell compelling stories.
✨Tip Number 4
Apply through our website! When you're ready to take the plunge, head over to our careers page and submit your application directly. This shows your enthusiasm for the role and gives us a chance to see your application in the best light. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Social Media Editor - QIPCO British Champions Day
Some tips for your application 🫡
Show Your Passion for Racing: When you're writing your application, let your love for horse racing shine through! Share any experiences or stories that highlight your enthusiasm for the sport and how it connects to your social media skills.
Tailor Your Content Examples: Make sure to include examples of your previous work that align with the role. Whether it's a TikTok video or an Instagram post, show us how you've crafted engaging content that resonates with audiences, especially in the racing or sports sector.
Be Authentic and On-Brand: We want to see your unique voice! Ensure your application reflects the tone and style that fits with the QIPCO British Champions Day brand. Use language that feels natural to you but also aligns with our values and audience.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Ascot Racecourse.
How to prepare for a job interview at Ascot Racecourse
✨Know Your Audience
Before the interview, research Ascot Racecourse and its social media presence. Understand their tone of voice and the type of content they share. This will help you tailor your responses and show that you're genuinely interested in their brand.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in social media content creation. Bring along a portfolio or links to your best posts, videos, or campaigns that demonstrate your ability to engage audiences effectively.
✨Be Ready for Real-Time Scenarios
Since the role involves live event coverage, think about how you would handle real-time posting during a race day. Be prepared to discuss strategies for engaging with followers and capturing the excitement of the moment.
✨Understand Analytics
Familiarise yourself with social media analytics tools and be ready to discuss how you've used data to inform your content strategy in the past. Showing that you can track performance and optimise engagement will set you apart from other candidates.
