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For Companies At a Glance
- Tasks: Drive sales and maximise profits through innovative marketing and customer engagement.
- Company: Join the iconic Ascot Racecourse, where tradition meets excitement.
- Benefits: Enjoy competitive pay, wellbeing support, extra leave, and exclusive discounts.
- Why this job: Be part of a dynamic team making an impact in the world of horse racing.
- Qualifications: Sales experience and a passion for sports are essential.
- Other info: Inclusive environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Join to apply for the Sales Executive role at Ascot Racecourse.
Who We Are
Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business. We are a destination for over 500,000 guests each year, and our team of behind‑the‑scenes heroes brings every intricate detail to life. As one of the world’s leading racecourses, we are renowned for a rich heritage spanning over 300 years yet remain driven by the pursuit of excellence. From hosting Royal Ascot to pioneering sustainable practices, we are committed to building a global lifestyle brand around world‑class horse racing while preserving our surroundings and minimising our ecological footprint.
What We Are Looking For
We are currently seeking a Sales Executive to join our Sales team based in our offices at the racecourse in Ascot, Berkshire.
What You’ll Be Doing
- Generate and maximise sales and profit through up‑ and cross‑selling of all Ascot Racecourse products by targeted sales activity including direct mail marketing, inbound enquiries, proactive call campaigns, and exhibition visits.
- Maximise revenue and profit by implementing a proactive selling plan across various sales platforms and applying best industry practice.
- Continue to develop and account‑manage existing customers and suppliers to maximise revenue opportunities.
- Apply a best‑in‑class approach to sales at all times and consistently achieve KPIs.
- Research and identify new target market opportunities and initiatives to drive new customers to Ascot Racecourse across all departments.
- Establish and maintain ongoing customer feedback and a high level of customer care for both internal and external customers.
- Operate CRM effectively and accurately, ensuring it is kept up‑to‑date and provides clear information on sales pipeline, activity, and progress against budget.
- Answer all incoming queries professionally and efficiently, converting enquiries into site visits/bookings.
- Assist in promotional events and race days as required.
- Liaise across the Racecourse teams to identify further ticket sale opportunities.
- Continuously demonstrate The Ascot Way by acting as a role model through the Ascot values to provide the best possible customer service.
Skills and Experience You Can Bring
- Proven sales experience with demonstrable success, preferably within sport.
- Experience of selling to both corporate and private individuals at all levels is desirable.
- Knowledge of sports marketing, key trends, and hospitality sales is desirable.
- Competence with Microsoft Office (Word, Excel, PowerPoint) and Dynamics is desirable.
- Passion for sports and willingness to learn about the professional racing industry.
What You Can Expect From Us
- A best‑in‑class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes.
- Access to wellbeing support for yourself and your family, including an Employee Assistance Programme and a healthcare support app with 24/7 virtual GP access.
- Opportunity to make an impact in our volunteer week with a day out of the office to support local community and charity partners.
- Extra 2 days annual leave added to your entitlement for end‑of‑year office closures.
- Time Off in Lieu (TOIL) for working race days.
- Clothing and hat hire.
- Complimentary race day entry for friends and family.
- Exclusive discounts in local shops, cafes, and selected partner brands.
- Invitations to our social events, annual parties and afternoon teas to celebrate special occasions throughout the year.
Our Diversity and Inclusion Vision
We are committed to ensuring guests and staff from all backgrounds feel welcome at the Racecourse and nurture our teams within a supportive, inclusive environment. We aspire to eliminate discrimination and prejudice in all its forms, educating and implementing meaningful actions to create a place for everyone to enjoy. As an equal‑opportunity employer, we do not condone discrimination based on age, disability, sex, sexual orientation, pregnancy, maternity, race, ethnicity, religion, gender identity, or marital status, and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.
Closing Date
The closing date for this vacancy is 12 December 2025. We reserve the right to close this vacancy early should a suitable candidate be identified.
Seniority Level Entry level
Employment Type Contract
Job Function Marketing Services
Sales Executive employer: Ascot Racecourse
Contact Detail:
Ascot Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive
✨Tip Number 1
Get to know Ascot Racecourse inside out! Research their history, values, and recent events. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Practice your pitch! Be ready to talk about your sales experience and how it aligns with Ascot's goals. Use specific examples to demonstrate your success in generating sales and managing accounts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest updates and opportunities directly from us.
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Your Passion for Sales: When you're writing your application, let your enthusiasm for sales shine through! We want to see how your experience aligns with our goals at Ascot Racecourse, so share specific examples of your past successes in sales.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Sales Executive role. Highlight relevant skills and experiences that match what we're looking for, like your ability to generate leads and manage customer relationships effectively.
Be Professional Yet Personable: While we appreciate professionalism, don’t be afraid to let your personality come through in your application. We’re looking for someone who can connect with our customers, so a friendly tone can go a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!
How to prepare for a job interview at Ascot Racecourse
✨Know Your Product
Before the interview, make sure you’re well-versed in all the products and services offered by Ascot Racecourse. This will not only help you answer questions confidently but also show your genuine interest in the role and the company.
✨Showcase Your Sales Skills
Prepare specific examples from your past sales experiences that demonstrate your ability to generate revenue and achieve KPIs. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your successes.
✨Research the Industry
Familiarise yourself with current trends in sports marketing and hospitality sales. Being able to discuss these topics during your interview will impress the hiring team and show that you’re proactive about understanding the industry.
✨Engage with Customer Care
Since customer care is a key aspect of the role, think of ways you’ve gone above and beyond for customers in the past. Be ready to share these stories, as they’ll illustrate your commitment to providing excellent service and maintaining strong relationships.
