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- Tasks: Implement marketing strategies and campaigns across diverse local markets.
- Company: Join Ascom, a leader in Healthcare ICT with over 160 years of innovation.
- Benefits: Enjoy personal growth opportunities and work with cutting-edge healthcare technology.
- Why this job: Make a real impact in healthcare while collaborating with inspiring colleagues.
- Qualifications: Higher education in marketing; 6-10 years in ICT or healthcare marketing preferred.
- Other info: Ascom values diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Join to apply for the Regional Marketing Specialist role at Ascom Americas
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Join to apply for the Regional Marketing Specialist role at Ascom Americas
Join Ascom, where we lead the way in Healthcare ICT and mobile workflow solutions worldwide.
With our Swiss-based headquarters driving advancements across 19 countries for over 160 years, we\’re committed to revolutionizing the healthcare industry with transformative technology. Our systems are operational in over 12,000 hospitals globally, managing an incredible 800 million alerts annually. At Ascom, our dedication translates into tangible impact, enriching the experiences of everyone entering the healthcare facilities and care homes we partner with.
We are currently looking for a Regional Marketing Specialist to join our Global Marketing team.
In this role, you will implement marketing strategies and campaigns across multiple complex local markets. You will act as the key regional liaison between the local business and our global marketing teams, ensuring cohesive messaging, adapting global content for local use, and executing on-the-ground initiatives. From digital marketing and content distribution to exhibitions and local events, you’ll be instrumental in driving marketing impact and supporting ~50m CHF in revenue across diverse geographies.
Your Contributions
- Execute and distribute marketing strategies and campaigns in multiple complex countries, as delivered by the Central Marketing team.
- Manage localized content such as blog posts, email campaigns, and social media—primarily adapted from centrally developed material.
- Plan and execute local marketing programs like exhibitions, seminars, customer success stories, and regional newsletters.
- Align with local sales and solution teams to ensure marketing initiatives support business goals.
- Maintain regional website content in coordination with the Global Digital Marketing team.
- Develop relationships with local influencers, internal experts, and partners to inform content strategy and localization.
- Analyze KPIs such as website traffic, leads, and conversions to evaluate the success of regional marketing efforts.
- Serve as the strategic link between regional operations and global marketing, influencing the creation of high-impact materials tailored to market needs.
The Ideal Candidate
- Higher education in marketing or a related commercial field.
- 6–10 years of experience in ICT or healthcare-related marketing.
- Proven ability to execute marketing plans and deliverables in customer-facing environments (3–5 years).
- Experience working in international organizations (preferred).
- Deep understanding of Ascom solutions and ability to translate complex features into compelling messages.
- Excellent stakeholder management, communication, collaboration, and problem solving skills.
- Fluent in English; additional major European languages are a plus.
What We Offer You
- A company you can take pride in.
- Inspiring and collaborative colleagues.
- Abundant opportunities for personal and professional growth.
- The chance to work with cutting-edge technology in the healthcare industry.
Join Us And Make An Impact
Ascom is an equal opportunity employer committed to fostering diversity, equity, and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other protected status. We believe that a diverse workforce strengthens our team, drives innovation, and enriches our workplace. Join us in creating an inclusive environment where everyone is valued and has equal opportunities to succeed.
Join our team at Ascom and help us realize our vision of enhancing digital information for optimal decision-making in the healthcare industry. Together, we are making a real difference in the lives of those who benefit from our technology.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Hospitals and Health Care
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Regional Marketing Specialist employer: Ascom Americas
Contact Detail:
Ascom Americas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Specialist
✨Tip Number 1
Familiarise yourself with Ascom's products and services. Understanding their healthcare ICT solutions will help you articulate how your marketing strategies can effectively promote these offerings in local markets.
✨Tip Number 2
Network with professionals in the healthcare marketing field. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Showcase your experience in managing localised marketing campaigns. Be prepared to discuss specific examples where you've successfully adapted global content for local audiences, as this is a key aspect of the role.
✨Tip Number 4
Highlight your analytical skills by preparing to discuss how you've used KPIs to measure the success of past marketing initiatives. This will demonstrate your ability to drive results and make data-informed decisions.
We think you need these skills to ace Regional Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in ICT or healthcare. Emphasise any roles where you've executed marketing strategies or worked with international teams.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the healthcare industry and how your skills align with Ascom's mission. Mention specific examples of past marketing campaigns you've managed that relate to the role.
Showcase Your Skills: Highlight your stakeholder management and communication skills in your application. Provide examples of how you've successfully collaborated with different teams to achieve marketing goals.
Research Ascom: Familiarise yourself with Ascom's products and services. Understanding their solutions will help you articulate how you can contribute to their marketing efforts and tailor your application accordingly.
How to prepare for a job interview at Ascom Americas
✨Know Your Ascom Solutions
Familiarise yourself with Ascom's products and services, especially those related to healthcare ICT. Be prepared to discuss how these solutions can be effectively marketed in different regions.
✨Showcase Your Marketing Experience
Highlight your previous marketing roles, particularly in ICT or healthcare. Provide specific examples of successful campaigns you've executed and how they contributed to business goals.
✨Demonstrate Stakeholder Management Skills
Prepare to discuss your experience in managing relationships with various stakeholders. Emphasise your communication and collaboration skills, as these are crucial for the Regional Marketing Specialist role.
✨Be Ready to Analyse KPIs
Understand key performance indicators relevant to marketing efforts, such as website traffic and lead conversions. Be ready to discuss how you have used data to evaluate and improve marketing strategies in the past.