CRM & Lifecycle Manager
Please make an application promptly if you are a good match for this role due to high levels of interest.
£45,000 - £50,000 Base + Benefits
Bristol (Hybrid – 2 days remote per week)
The Opportunity
We are looking for an experienced CRM & Lifecycle Manager to take ownership of the customer relationship beyond acquisition, using customer data, insight and targeted communications to increase retention, repeat purchasing and long-term customer value.
The role will manage the customer journey from initial welcome and first purchase through to repeat purchasing, retention and re-engagement. A key part of the position will be developing Garden Rewards, alongside future loyalty initiatives, into a more compelling and valuable membership proposition.
This is a commercially focused CRM position, with success measured through customer value, revenue, retention and lifetime value rather than simply communication volumes or engagement metrics.
Key Areas of Responsibility:
CRM & Customer Lifecycle
- Develop and lead the CRM and customer lifecycle strategy, ensuring communications are tailored around customer behaviour, interests, value and position within the customer journey.
- Manage the overall commercial email strategy, covering audience selection, segmentation, targeting, communication frequency, testing and ongoing optimisation.
- Design, implement and continually improve automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase, second-purchase and reactivation activity.
- Establish and maintain meaningful customer segments based on purchasing behaviour, customer value, history and lifecycle stage.
- Use segmentation and behavioural insight to improve customer relevance and commercial outcomes.
- Develop personalised CRM communications across email and other appropriate channels, working alongside Brand & Content to ensure the customer experience remains consistent with the wider brand. xgikmsk
Loyalty & Customer Value
- Lead the strategy and ongoing performance of Garden Rewards, with the objective of evolving it from a primarily promotional tool into a meaningful loyalty and membership proposition.
- Develop and enhance the benefits available through Garden Rewards, including early access,...
CRM & Lifecycle Manager employer: Ascent Resourcing Limited Careers
Our client is an exceptional employer, offering a dynamic remote work environment that fosters innovation and collaboration. With a strong focus on employee growth, they provide ample opportunities for professional development and the chance to work on cutting-edge technology that transforms customer interactions. The supportive work culture encourages autonomy and creativity, making it an ideal place for talented individuals looking to make a meaningful impact in the tech industry.
Contact Details:
Ascent Resourcing Limited Careers Recruitment Team
