At a Glance
- Tasks: Lead and grow social media presence for luxury brands with innovative strategies.
- Company: Ascend Media, a global luxury publishing group with a creative culture.
- Benefits: 25 days holiday, extra days off, discounted shopping, and hybrid working.
- Other info: Diverse workplace with opportunities for growth and creativity.
- Why this job: Join a dynamic team and shape the future of luxury social media engagement.
- Qualifications: 5+ years in social media with strong visual instincts and campaign success.
The predicted salary is between 56700 - 69300 £ per year.
- Head of Social Media
- Full time, based in Farringdon, London (4 days/week, 1 day from home)
Ascend Media is a global luxury publishing group that produces Elite Traveler, Spear’s, and The World of Fine Wine.
Across travel, wealth, and wine, we serve highly engaged ultra-high-net-worth audiences through best-in-class editorial, events, and digital experiences.
Under the leadership of our Managing Director - Lifestyle and Chief Brand Officer, we are embarking on an exciting period of growth and innovation.
We’re seeking a strategic and brand-savvy Head of Social Media to lead and grow our social media presence across our brands.
This is a pivotal role for someone with a sophisticated editorial eye, deep understanding of the social landscape, and the ability to translate brand vision into impactful daily engagement.
Focus
Strategy, video-first content, influencer network, dark posts, analytics, and campaign execution across all brands
Key responsibilities
- Develop and execute tailored social media strategies for Elite Traveler, Spear’s, and The World of Fine Wine and Ascend Media
- Lead on identifying trends, opportunities, and innovations that align with brand and business objectives
- Lead content planning and scheduling, developing integrated content calendars aligned with editorial, marketing, events, and commercial teams
- Work with our AI engineers to create cutting edge social media innovations that are pioneering in market
- Translate editorial features, brand moments, and events into platform-native, high-impact content
- Concept and commission original series, franchises, or recurring formats tailored to each brand (e. g. Reels series for Elite Traveler, Linked In video spotlights for Spear’s)
- Collaborate closely with video producers, designers, and editorial leads to deliver premium visual output
- Analyse performance metrics and audience insights to optimise content and drive KPIs (engagement, growth, CTR, reach)
- Drive platform growth through smart use of formats: Reels, Tik Tok, You Tube Shorts, Linked In video, etc.
- Manage a social content calendar with strong emphasis on social-first storytelling
- Build platform-specific content strategies (IG vs Linked In vs Tik Tok vs Threads/X)
- Collaborate with editorial to ideate content from feature development stage onward (i. e. \"what’s the hook for social?\")
- Manage paid strategy and dark posts for sponsored or white-label campaigns
- Analyse performance data to optimise content, timing, format, and boost strategy
- Identify and manage creator/influencer collaborations to expand reach
- Guide and develop junior social staff or freelancers
Skills and experience
- Demonstrated experience (preferred 5+ years) in a social role with proven growth results and campaign delivery
- Deep knowledge of paid social/dark posting and creator strategy
- Strong visual and video instincts; ideally familiar with luxury, wealth, and/or travel sectors
- Comfortable with analytics tools
- Strong editorial and storytelling instincts, with a creative eye for social hooks and visual pacing
- Deep understanding of the UHNWI and HNWI audiences
- Collaborative, commercial-minded, highly plugged into social trends
- Familiarity with tools such as Meta Business Suite, Cap Cut, Adobe Creative Suite, Sprout, Later, Airtable
Company benefits
- 25 days' holiday (plus bank holidays)
- Additional days off for your birthday, health and well-being day and volunteering day
- Subscription to group publications and all other online content
- Access to a discounted shopping program
- Cycle to work scheme
- Enhanced maternity, paternity and adoption pay
- Enhanced company sick pay after probation
Note, this role offers hybrid working, working from home one day per week.
Applications meeting the selection criteria will be reviewed as soon as possible.
Progressive Media Investments values diversity and is an equal opportunity employer.
Please inform the hiring manager if you require any reasonable adjustments so that you can fully participate in the recruitment process.
Please note, candidates must have, or be able to obtain, the right to live and work in the United Kingdom.
Head of Social Media in London employer: Ascend Media
Ascend Media is an exceptional employer, offering a dynamic work culture that values collaboration and innovation in the heart of London. With a strong focus on employee well-being, we provide unique benefits such as additional days off for personal milestones, access to premium publications, and a supportive environment for professional growth. Our hybrid working model allows flexibility while ensuring that our Data Operations Manager plays a pivotal role in delivering high-quality data projects within a prestigious luxury media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ascend Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ascend Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ascend Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ascend Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ascend Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ascend Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ascend Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ascend Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ascend Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ascend Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
