At a Glance
- Tasks: Lead product strategy and direction for Asana's Command, transforming technical work into scalable solutions.
- Company: Join Asana, a forward-thinking tech company focused on empowering teams.
- Benefits: Enjoy comprehensive health benefits, personal development support, and a vibrant workplace culture.
- Other info: Opportunity for career growth and to influence enterprise-level product strategies.
- Why this job: Make a significant impact in a cross-functional role that shapes the future of software development.
- Qualifications: Proven leadership in product management with a passion for AI and emerging technologies.
The predicted salary is between 90000 - 110000 £ per year.
We are looking for a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana's dedicated product for software development teams. Leading across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success, you will align team priorities to transform technical work orchestration into a scalable enterprise business.
In this cross-functional leadership role, you will define market strategy, drive product quality, and establish Command as a pivotal pillar in Asana's broader human-agent operating system vision. Develop and communicate a clear, legible strategy and roadmap for Command within Asana's product portfolio. Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions. Drive overall product quality, performance, and developer trust in close partnership with Engineering and Design. Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams. Establish clear go-to-market positioning, packaging, and enterprise proof points to drive repeatable customer demand.
Benefits
From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving.
Development
We know that growth isn't always linear, so we'll support you in achieving your personal and professional goals. You'll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
Career growth
Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team's growth in the way that works best for their unique needs.
Qualifications
- Exceptional written and verbal communication skills, capable of translating complex choices into concise executive and customer alignment.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Demonstrated ability to lead and align cross-functional partners through influence across PM, Eng, Design, Data, Sales, and CS.
- Experience taking a product from early product-market fit toward repeatable enterprise growth.
- Experience building products for both individual practitioners and enterprise buyers.
- Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
- Track record of end-to-end accountability for strategy, execution, and commercial performance of a technical product area.
- Experience working in a multi-product platform company and navigating portfolio-level tradeoffs.
- Experience applying AI to real customer workflows, particularly where durable context, collaboration, governance, and accountability matter.
- Strong product judgment with an ability to solve high-value problems for software engineers, engineering managers, and enterprise decision-makers.
- Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations.
- Demonstrated experience developing product leaders, coaching team members, and building scalable operating systems.
General Manager of Product (Command) in York employer: Asana
Asana is an exceptional employer, offering a vibrant office-centric culture in London that embraces hybrid work flexibility. With a strong commitment to employee growth, comprehensive benefits, and a focus on mental health and wellness, Asana empowers its team members to thrive while driving innovation in AI-powered collaboration. Join a diverse team that values your contributions and supports your professional journey in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager of Product (Command) in York
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Asana!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Asana would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Asana through your school's career services!
We think you need these skills to ace General Manager of Product (Command) in York
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like General Manager of Product (Command), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the General Manager of Product (Command) position at Asana. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Asana
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
