At a Glance
- Tasks: Lead regional marketing strategy and execute impactful campaigns across the UK and Ireland.
- Company: Join Asana, a top-rated workplace known for innovation and collaboration.
- Benefits: Competitive salary, mental health support, career coaching, and flexible work options.
- Other info: Dynamic team culture with opportunities for personal and professional development.
- Why this job: Be a mini CMO, shaping marketing strategies that drive real business growth.
- Qualifications: Experience in B2B marketing and a passion for AI and emerging technologies.
The predicted salary is between 93000 - 119000 £ per year.
Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market. Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities. You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions.
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
- Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders.
- Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices.
- Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals.
- Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays.
- Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact.
- Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression.
- Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations.
- Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization.
About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology.
- Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression.
- Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets.
- Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade-offs, and action plans.
- Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross-functional teams.
- Experience developing account-based or high-touch marketing programs for strategic accounts.
- Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes.
- Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands-on execution.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between £93,000 - £119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity and benefits.
Benefits
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune’s Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Marketing Lead, UKI London employer: Asana
Asana is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, we provide comprehensive benefits including mental health support, career coaching, and inclusive family building options, ensuring our team members thrive both personally and professionally. Join us to lead impactful marketing strategies in a supportive environment that values your contributions and encourages meaningful work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, UKI London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Lead role at Asana.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of successful campaigns or projects, don’t be shy about sharing it. Create a personal website or use LinkedIn to showcase your achievements and how they align with Asana’s goals.
✨Tip Number 3
Prepare for those interviews! Research Asana’s marketing strategies and think about how you can contribute. Be ready to discuss how you’d tackle regional challenges and drive pipeline growth in the UKI market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Asana team and making an impact in the UKI region.
We think you need these skills to ace Marketing Lead, UKI London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Lead role. Highlight your experience in regional marketing and how it aligns with Asana's goals. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use numbers and examples to demonstrate how you've driven pipeline growth or influenced sales strategies in previous roles. We love seeing tangible results!
Be Authentic:Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for marketing and how you can contribute to Asana’s mission in the UKI market.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our culture there!
How to prepare for a job interview at Asana
✨Know Your Market
Before the interview, dive deep into the UK and Ireland markets. Understand the current trends, challenges, and opportunities in B2B SaaS. This will help you speak confidently about how you can shape Asana's regional strategy.
✨Showcase Your Collaboration Skills
As this role requires working closely with sales and customer-facing teams, prepare examples of past collaborations. Highlight how you’ve successfully partnered with different stakeholders to drive marketing initiatives and achieve common goals.
✨Be Ready to Discuss Campaigns
Come prepared to discuss specific marketing campaigns you've led or contributed to. Focus on your role in planning, execution, and the results achieved. This will demonstrate your hands-on experience and ability to translate strategy into action.
✨Emphasise Your Event Leadership Experience
Since event-led marketing is crucial for this position, share your experiences managing events. Talk about how you’ve driven engagement and follow-up strategies that resulted in pipeline growth, showcasing your ability to own regional execution end to end.
