We’re looking for a hunter-minded Incubation Account Executive to help launch Command by Asana - our new product purpose-built for software development teams to stay in flow, catalog context, and de-risk releases in real time. In this ground-floor role, you will operate as an extended member of the GM’s team, building repeatable sales plays, navigating complex technical sales cycles, and bringing customer insights directly to Product, Marketing, and Pricing. You will partner closely with CTOs, VPs of Engineering, and cross-functional account teams to show how modern software teams can plan and execute with clarity, not theater.This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays and Friday. If you're interviewing for this role, your recruiter will share more about the in-office requirements.Partner closely with Asana AEs and CSMs to identify expansion opportunities inside accounts where Asana is already used by business, product, or cross-functional teams.Become a trusted advisor to CTOs, VPs of Engineering, Heads of Product, Engineering Operations, Developer Productivity, Platform, and Technical Program Management leaders.Collaborate with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine the Command sales motion, surface customer feedback, and support successful adoption.Develop and execute territory plans targeting engineering-heavy accounts with strong expansion signals.Proven B2B SaaS sales experience with significant time selling to technical or product-oriented buyers (Engineering, Product, DevOps, Platform, Developer Productivity, or TPM).Deep understanding of how modern software teams operate, including backlog management, cycle planning, release planning, dependency tracking, PR review, and executive status reporting.Ability to navigate complex, multi-stakeholder sales cycles involving Engineering, Product, IT, Security, Procurement, Finance, and existing account teams.Consistent track record of quota achievement and pipeline generation in a hunter or hybrid sales role.Experience selling early-stage, category-expanding, or incubation products with comfort building plays from zero to one.Strong consultative discovery and business-value storytelling skills that connect engineering workflow pain to outcomes like release predictability and faster planning-to-execution handoffs.Familiarity with developer ecosystems (Jira, GitHub, Linear, Azure DevOps, CI/CD, AI coding agents) and modern sales technology stacks.At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. The total OTE includes a base salary and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferencesThese are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.#Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.We believe in supporting people to do their best work and thrive. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
Home-based Account Executive (B2B Sales) in London employer: Asana
Asana is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in our London office. With a strong commitment to employee growth, we provide comprehensive benefits including mental health support, career coaching, and inclusive family building options, ensuring that our team members feel valued and empowered. Join us to be part of a forward-thinking company that prioritises your professional development while making a meaningful impact in the world of AI-powered collaborative work management.
