At a Glance
- Tasks: Drive sales for Asana's innovative Command product, collaborating with tech leaders.
- Company: Join a forward-thinking tech company focused on enhancing software development.
- Benefits: Competitive salary, wellness benefits, career coaching, and flexible work options.
- Other info: Dynamic team culture with opportunities for growth and learning.
- Why this job: Be at the forefront of tech innovation and make a real impact in software development.
- Qualifications: Experience in B2B SaaS sales and a passion for emerging technologies.
The predicted salary is between 175000 - 200000 £ per year.
We’re looking for a hunter-minded Incubation Account Executive to help launch Command by Asana - our new product purpose-built for software development teams to stay in flow, catalog context, and de-risk releases in real time. In this ground-floor role, you will operate as an extended member of the GM’s team, building repeatable sales plays, navigating complex technical sales cycles, and bringing customer insights directly to Product, Marketing, and Pricing. You will partner closely with CTOs, VPs of Engineering, and cross-functional account teams to show how modern software teams can plan and execute with clarity, not theater. This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays and Friday.
What you’ll achieve:
- Build and maintain a healthy pipeline of engineering, product, developer productivity, and technology leaders.
- Partner closely with Asana AEs and CSMs to identify expansion opportunities inside accounts where Asana is already used by business, product, or cross-functional teams.
- Become a trusted advisor to CTOs, VPs of Engineering, Heads of Product, Engineering Operations, Developer Productivity, Platform, and Technical Program Management leaders.
- Translate customer pain around sprint planning, backlog health, release forecasting, GitHub handoffs, AI-created work, bug routing, and status visibility into clear Command value narratives.
- Collaborate with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine the Command sales motion, surface customer feedback, and support successful adoption.
- Develop and execute territory plans targeting engineering-heavy accounts with strong expansion signals.
- Document customer learnings, objection patterns, competitive takeaways, and repeatable plays as Command’s go-to-market motion scales.
- Champion Asana’s expansion into product and engineering organizations by showing how Command drives connected, forecast-driven execution.
About you:
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Proven B2B SaaS sales experience with significant time selling to technical or product-oriented buyers (Engineering, Product, DevOps, Platform, Developer Productivity, or TPM).
- Deep understanding of how modern software teams operate, including backlog management, cycle planning, release planning, dependency tracking, PR review, and executive status reporting.
- Ability to navigate complex, multi-stakeholder sales cycles involving Engineering, Product, IT, Security, Procurement, Finance, and existing account teams.
- Consistent track record of quota achievement and pipeline generation in a hunter or hybrid sales role.
- Experience selling early-stage, category-expanding, or incubation products with comfort building plays from zero to one.
- Strong consultative discovery and business-value storytelling skills that connect engineering workflow pain to outcomes like release predictability and faster planning-to-execution handoffs.
- Familiarity with developer ecosystems (Jira, GitHub, Linear, Azure DevOps, CI/CD, AI coding agents) and modern sales technology stacks.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
What we’ll offer:
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is £175,000 - £200,000. The total OTE includes a base salary and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified. In addition, your compensation package may include additional components such as equity and benefits.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.
Enterprise Account Executive, Command in London employer: Asana
Asana is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in our London office. With a strong commitment to employee growth, we provide comprehensive benefits including mental health support, career coaching, and inclusive family building options, ensuring that our team members feel valued and empowered. Join us to be part of a forward-thinking company that prioritises your professional development while making a meaningful impact in the world of AI-powered collaborative work management.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Account Executive, Command in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Enterprise Account Executive, Command at Asana, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Asana. Tailor your message to explain why you’re drawn to them and how you can contribute as a Enterprise Account Executive, Command. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Enterprise Account Executive, Command in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Asana:When writing your cover letter, make sure to tailor your message specifically for Asana. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Asana
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Asana that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Asana that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Asana’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
