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For Companies At a Glance
- Tasks: Lead go-to-market strategies across the UK and Ireland, driving growth and collaboration.
- Company: Join Asana, a top-rated workplace known for innovation and culture.
- Benefits: Competitive salary, mental health support, career coaching, and flexible work options.
- Why this job: Shape the future of a leading platform while making a real impact in the tech industry.
- Qualifications: 10+ years in GTM leadership with a proven track record in growth.
- Other info: Dynamic environment with opportunities for personal and professional development.
The Head of UKI will be responsible for leading all GTM activities across the UK and Ireland. Reporting to the GM, EMEA, this role is a key member of the EMEA Revenue Leadership Team and will play a critical role in shaping and executing Asana’s Growth strategy for the region. You will partner closely with leaders across Customer Success, Marketing, and Channel to own the full-funnel GTM playbook across our Corporate, Enterprise and New Business customer segments.
This executive will own the full-funnel GTM playbook across the region, partnering closely with Customer Success, Marketing, and Channel leaders to execute Asana's regional growth strategy. The role requires exceptional leadership capabilities to build and develop a high-performing Revenue organization while establishing Asana's market presence throughout the region. This role is based in our London office with an office-centric hybrid schedule. The standard in‑office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.
What You’ll Achieve
- Build a strong community of Customers, Partners, Employees across the UKI.
- Develop and execute on the Strategy for Growth in the UKI.
- Partner with Customer Success to build a customer coverage model that drives both revenue growth and retention across all segments.
- Define and refine the territorial coverage model for UKI across multiple Segments.
- Lead, inspire, and collaborate with Sales and matrixed teams to design and execute a multi-year GTM plan for winning in the region.
- Hire, nurture, and develop top talent, building career paths and succession plans.
- Act as a senior representative for Asana with C‑level customers, prospects, and media across the region.
- Establish and operationalize our playbook to fuel pipeline and Customer growth.
- Create strong feedback loops with the Product team to influence product evolution based on customer insights.
- Evolve the Account Team Playbook to support enterprise growth, ensuring alignment across SDRs, Sales, Success, and Services, adapting to the maturity of each local market.
About You
- Over 10 years Experience Leading and Scaling GTM Teams account UKI and EMEA Experience scaling GTM organisations to ~100m.
- Proven track record of driving growth across Commercial and Enterprise Segments.
- Experience working in Product Led and Sales Led Businesses.
- Operationally strong — able to independently build GTM, operating, and talent plans.
- Intellectually curious, driven by solving complex challenges, analytical and naturally open-minded.
- A collaborative partner, especially with Product and Marketing, comfortable navigating matrixed environments.
- A low‑ego leader who builds influence through thoughtful communication and high‑quality execution.
- Innovative and entrepreneurial, unafraid to take smart risks and build new capabilities from the ground up.
- Results orientated - proven in delivering consistent Bookings, ARR and Customer Growth.
- Culture Carrier - develops a strong culture, with a focus on talent development.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated OTE salary range is between £257,000 - £302,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits.
- Career coaching & support.
- Inclusive family building benefits.
- Long‑term savings or retirement plans.
- In‑office culinary options to cater to your dietary preferences.
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune’s Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross‑functional programs, or company‑wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way. We believe investing in our culture and our employees is what fuels our individual and collective growth, allowing us to achieve our mission. Asana is an equal opportunity employer, and building a diverse, equitable, and inclusive company is core to our mission. Join us to make a big impact—on our mission, our customers’ missions, and your career.
Head of UKI employer: Asana
Contact Detail:
Asana Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of UKI
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Ace the Interview
Prepare for your interviews by researching Asana’s culture and values. Think about how your experience aligns with their mission and be ready to share specific examples of your past successes. Confidence is key, so practice makes perfect!
✨Show Your Passion
When you get the chance to chat with hiring managers or team members, let your enthusiasm shine through! Talk about why you’re excited about the role and how you can contribute to Asana’s growth strategy in the UKI.
✨Follow Up
After your interview, don’t forget to send a thank-you email! It’s a great way to reiterate your interest in the position and remind them of your key strengths. Plus, it shows you’re proactive and genuinely interested in joining the team.
We think you need these skills to ace Head of UKI
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of UKI role. Highlight your experience in leading GTM teams and driving growth in the UK and Ireland. We want to see how your background aligns with our mission!
Showcase Your Leadership Skills: This role is all about leadership, so don’t hold back! Share examples of how you've built high-performing teams and executed successful strategies. We love seeing candidates who can inspire and collaborate effectively.
Be Data-Driven: We’re looking for someone who can demonstrate a proven track record of driving growth. Include specific metrics or achievements that showcase your success in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Asana
✨Know Your GTM Inside Out
Make sure you have a solid understanding of go-to-market strategies, especially in the context of the UK and Ireland. Familiarise yourself with Asana's current GTM playbook and be ready to discuss how you would enhance it based on your experience.
✨Showcase Leadership Skills
Prepare examples that highlight your leadership capabilities. Think about times when you've built high-performing teams or driven significant growth. Be ready to discuss how you inspire and collaborate with others, especially in matrixed environments.
✨Understand Customer Success
Since this role involves partnering closely with Customer Success, brush up on best practices in customer retention and revenue growth. Be prepared to share your thoughts on how to build effective customer coverage models and drive engagement across segments.
✨Be Ready for Strategic Discussions
Expect to engage in strategic conversations about market presence and growth. Prepare to discuss how you would define and refine territorial coverage models and what innovative approaches you might take to adapt to local market maturity.
