At a Glance
- Tasks: Drive global brand strategy and collaborate across teams to identify growth opportunities.
- Company: Leading global beverage company with a focus on innovation and sustainability.
- Benefits: Attractive salary, comprehensive benefits, flexible working options, and career development.
- Other info: Dynamic role with opportunities for global collaboration and professional growth.
- Why this job: Be a key player in shaping the future of iconic brands and driving impactful strategies.
- Qualifications: Strong analytical skills and experience in strategic brand management.
The predicted salary is between 60000 - 80000 £ per year.
Main purpose of the job: This role operates as a global strategic contributor, providing analytical depth, strategic synthesis and cross‑functional and cross‑regional coordination to support global category and global brand portfolio strategy development. The role does not hold final decision authority and works under the direction of senior leadership roles accountable for strategy ownership and ExCom engagement.
Accountabilities and Deliverables:
- Co-develop the strategic foundation of the Global Brand category vision, within beer and beyond, contributing to the identification and quantification of sizeable growth spaces.
- Act as a bridge between Global Brands team and Local Marketing teams to help translate category strategies into tangible commercial plans.
- Contribute to the identification of priority growth segments and support the development of relevant guidelines and toolkits for market implementation (premium, easy drinking, flavoured, no alco).
- Support the evolution of the no‑alcohol category acceleration strategy, providing strategic analyses and inputs aligned with the Better Future targets.
- Contribute to assessing the size of the opportunity for the global brand portfolio across geographies, building robust analyses to inform portfolio choices and priorities.
- Co‑develop the global portfolio strategy in close collaboration with the Head of Global Brands Portfolio and the Global Marketing Strategy team.
- Contribute to the delivery and continuous strengthening of the integrated brand stage building model, including development of clear guidelines on activation focus and indicative resource allocation principles.
- Provide strategic and analytical support to the integration of global pricing position and principles into brand portfolio strategy, helping inform topline and profit growth discussions.
Global Brand Council
SENIOR MANAGER - GB PORTFOLIO in Surrey employer: Asahi Europe & International
As a Senior Manager in the GB Portfolio, you will thrive in a dynamic and innovative work environment that champions collaboration and strategic thinking. Our company prioritises employee growth through continuous learning opportunities and a supportive culture that values diverse perspectives, making it an excellent employer for those seeking to make a meaningful impact in the global market. Located in a vibrant city, we offer unique advantages such as access to industry leaders and a network of professionals dedicated to driving sustainable growth in the beverage sector.
Contact Details:
Asahi Europe & International Recruitment Team
