Design Lead (IHA)

Design Lead (IHA)

Woking Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the design process for impactful campaigns across various media.
  • Company: Join Asahi Europe & International, a leader in beverage marketing and brand transformation.
  • Benefits: Enjoy a competitive salary, hybrid work options, and a supportive benefits package.
  • Why this job: Shape the future of iconic beer brands and work in a bold, creative environment.
  • Qualifications: 5+ years in design with a strong portfolio; mastery of Adobe Creative Suite and Figma required.
  • Other info: Diversity and inclusion are at our core; we celebrate individuality.

The predicted salary is between 36000 - 60000 £ per year.

Join to apply for the Creative Lead (IHA) role at Asahi Europe & International

Join to apply for the Creative Lead (IHA) role at Asahi Europe & International

This Isn’t Just Design. This Is Brand Transformation.

Peroni Nastro Azzurro. Asahi Super Dry. Lech. Tyskie. Kozel. Grolsch. Pilsner Urquell. These aren’t just beers, they’re cultural icons.

At Asahi Europe & International, we’re building a pan-European in-house agency that’s rewriting the playbook for beverage marketing. This is not about volume. It’s about vision. We’re here to craft brand worlds that people want to be part of, and design is central to that mission.

We’re looking for a Design Lead to help shape the visual future of some of the world’s most beloved beer brands. If you’ve got the craft, leadership, and ambition to drive creative excellence at scale, this is your moment.

What You’ll Achieve in Your First 12 Months

  • Establish yourself as the most senior level design partner for brand and marketing teams across multiple markets.
  • Lead the end-to-end design process for multichannel campaigns, from concept to craft to delivery.
  • Embed high-performance design workflows that accelerate collaboration across functions.
  • Raise the creative bar by mentoring junior designers and championing a culture of quality and experimentation.
  • Set a unifying design vision that’s as commercially sharp as it is creatively bold.
  • Deliver standout visual campaigns that make headlines and set the standard for in-house creative.

What You’ll Be Responsible For

  • Leading the creation of high-impact visual assets across digital, social, print, and trade environments.
  • Taking charge of the entire creative process: from idea to storyboard to polished production.
  • Providing decisive, constructive feedback that strengthens the team and sharpens the work.
  • Collaborating with internal stakeholders (brand, marketing, strategy) to turn briefs into brand-defining campaigns.
  • Presenting concepts to senior stakeholders with clarity, confidence, and creative authority.
  • Staying ahead of trends, tools, and techniques, and pushing our design output forward.

What You Bring to the Table

  • 5+ years’ experience in a top-tier agency or fast, paced in-house environment.
  • A portfolio of original, commercial work that shows mastery across both digital and print.
  • Command of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma (or similar).
  • Sharp instincts for storytelling, typography, layout, and brand systems.
  • A track record of mentoring junior creatives and influencing cross, functional teams.
  • Experience with lifestyle or premium consumer brands (beer, spirits, fashion, etc.) is a strong plus.

Please note: A strong portfolio is essential. Applications without one will not be considered.

Why Join Us?

Forget what you think you know about in-house creative. This is not about playing it safe.

This is a creative team with a challenger mindset. We’re building a new kind of agency, nimble, bold, and built to deliver real brand impact.

  • Work with some of the most recognised beer brands in the world.
  • Own campaigns that shape how our brands show up in markets across Europe, and beyond.
  • Move fast, make bold calls, and bring brave ideas to life.
  • Enjoy a competitive salary, benchmarked above industry standards, with a benefits package designed to support your success.

The Fine Print

  • Hybrid role: 2 days/week in our offices in Prague
  • Full-time position with competitive salary and benefits.
  • Help us build a best-in-class in-house agency redefining creative in FMCG.

Diversity & Inclusion Statement

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE, no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Ready to Make an Impact?

If you’re looking for a role where you can truly shape the future of in-house design and lead creative that stands out, we’d love to hear from you.

Apply today and help us raise the bar for design excellence across some of the world’s most iconic brands.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Advertising Services

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Design Lead (IHA) employer: Asahi Europe & International

At Asahi Europe & International, we pride ourselves on being a forward-thinking employer that champions creativity and innovation. Our hybrid work model allows for flexibility while collaborating with some of the world's most iconic beer brands in a vibrant and inclusive culture. With competitive salaries, comprehensive benefits, and ample opportunities for professional growth, we empower our employees to make bold decisions and drive impactful design that resonates across Europe.
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Contact Detail:

Asahi Europe & International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Design Lead (IHA)

✨Tip Number 1

Familiarise yourself with Asahi's brand identity and values. Understanding their vision for brand transformation will help you align your creative ideas with their goals, making you a more appealing candidate.

✨Tip Number 2

Showcase your leadership skills by discussing past experiences where you've mentored junior designers or led successful projects. This will demonstrate your ability to raise the creative bar and foster collaboration.

✨Tip Number 3

Stay updated on the latest design trends and tools relevant to the beverage industry. Being able to discuss current trends during interviews will show your passion and commitment to pushing design output forward.

✨Tip Number 4

Prepare to present your portfolio in a way that highlights your storytelling abilities and mastery of both digital and print. Tailor your presentation to reflect how your work can contribute to Asahi's brand-defining campaigns.

We think you need these skills to ace Design Lead (IHA)

Leadership Skills
Creative Direction
Visual Design Expertise
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Figma or Similar Design Tools
Storytelling and Narrative Development
Typography and Layout Skills
Brand System Development
Mentoring and Coaching Junior Designers
Collaboration with Cross-Functional Teams
Presentation Skills
Trend Awareness in Design
Campaign Development
Attention to Detail
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Craft a Strong Portfolio: Since a strong portfolio is essential for this role, ensure it showcases your best work across both digital and print. Highlight projects that demonstrate your mastery of storytelling, typography, layout, and brand systems.

Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the Design Lead position. Emphasise your leadership experience, particularly in mentoring junior designers and collaborating with cross-functional teams.

Write a Compelling Cover Letter: In your cover letter, express your passion for brand transformation and design excellence. Mention specific Asahi brands you admire and how your vision aligns with their mission to craft engaging brand worlds.

Showcase Your Creative Process: When detailing your experience, describe your end-to-end creative process for past projects. Highlight how you led campaigns from concept to delivery, and include examples of how you provided constructive feedback to enhance team output.

How to prepare for a job interview at Asahi Europe & International

✨Showcase Your Portfolio

Make sure to bring a well-organised portfolio that highlights your best work. Focus on projects that demonstrate your mastery of both digital and print design, as well as your ability to create impactful visual assets.

✨Understand the Brand

Research Asahi Europe & International and their brands thoroughly. Familiarise yourself with their marketing strategies and recent campaigns to show that you understand their vision and can contribute to their brand transformation.

✨Prepare for Concept Presentations

Be ready to present your design concepts clearly and confidently. Practice articulating your thought process and how your designs align with the brand's goals, as this will demonstrate your creative authority.

✨Emphasise Collaboration Skills

Highlight your experience in collaborating with cross-functional teams. Discuss specific examples where you've successfully worked with marketing or strategy teams to turn briefs into compelling campaigns, showcasing your leadership and teamwork abilities.

Design Lead (IHA)
Asahi Europe & International
Location: Woking
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