COPYWRITER (IHA)

COPYWRITER (IHA)

Woking Full-Time 30000 - 42000 ÂŁ / year (est.) No home office possible
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Asahi Europe & International

At a Glance

  • Tasks: Create engaging copy for iconic beer brands and collaborate with design teams.
  • Company: Join Asahi, a leading global beer brand known for innovation and creativity.
  • Benefits: Enjoy hybrid working, competitive salary, and opportunities for career growth.
  • Why this job: Be part of a dynamic in-house agency shaping digital campaigns that make an impact.
  • Qualifications: University degree and 3-4 years of copywriting experience required.
  • Other info: Diversity and inclusion are at our core; we celebrate individuality.

The predicted salary is between 30000 - 42000 ÂŁ per year.

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We are building a creative powerhouse inside Asahi, one of the world’s most respected beer brands. If you’re looking to break free from traditional agency life and grow within an exciting in-house environment, this is your chance to make an impact.

At Asahi, we’re assembling a best-in-class in-house agency to elevate some of the most iconic beer brands in the world—Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Kozel, Grolsch, Lech, and Tyskie—across multiple markets. And we need aDigital Executiveto help drive our digital presence, ensuring our campaigns and platforms perform at their best.

Functional Overview

To deliver better, more creative, and efficient ideas and campaigns, we are launching an innovative in-house agency to support the Global Asahi brands. We are seeking exceptional, dedicated Copywriters to support our creative team, to deliver creative excellence and innovation in everything we do.

As a key member of our creative team, you will be a driving force of creativity. Crafting compelling, engaging, and persuasive content for a variety of platforms, helping to communicate our brand’s message, engage our audience, and drive business results. Working closely with your design counterparts to develop great creative solutions and ideas, attending brainstorms and sharing exciting trends with your team. You’ll have the ability and initiative to take control of briefs and with guidance of the Senior Creative Lead, to shape our communication’ strategy across a variety of channels. You’ll be able to work within existing guidelines and develop copy suitable for a variety of applications.

The right candidate will need to have a can-do mentality, agile in managing workload, creative minded and able to deliver clear communication to stakeholders.

What You’ll Be Responsible For

Produce strong creative copy, that sits within our brand guidelines but that excites consumers, driving engagement, conversations and gives us an edge against our competitors.

Location: UK | Hybrid

FIXED TERM CONTRACT

Join the Digital Evolution at Asahi

We are building a creative powerhouse inside Asahi, one of the world’s most respected beer brands. If you’re looking to break free from traditional agency life and grow within an exciting in-house environment, this is your chance to make an impact.

At Asahi, we’re assembling a best-in-class in-house agency to elevate some of the most iconic beer brands in the world—Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Kozel, Grolsch, Lech, and Tyskie—across multiple markets. And we need aDigital Executiveto help drive our digital presence, ensuring our campaigns and platforms perform at their best.

Functional Overview

To deliver better, more creative, and efficient ideas and campaigns, we are launching an innovative in-house agency to support the Global Asahi brands. We are seeking exceptional, dedicated Copywriters to support our creative team, to deliver creative excellence and innovation in everything we do.

As a key member of our creative team, you will be a driving force of creativity. Crafting compelling, engaging, and persuasive content for a variety of platforms, helping to communicate our brand’s message, engage our audience, and drive business results. Working closely with your design counterparts to develop great creative solutions and ideas, attending brainstorms and sharing exciting trends with your team. You’ll have the ability and initiative to take control of briefs and with guidance of the Senior Creative Lead, to shape our communication’ strategy across a variety of channels. You’ll be able to work within existing guidelines and develop copy suitable for a variety of applications.

The right candidate will need to have a can-do mentality, agile in managing workload, creative minded and able to deliver clear communication to stakeholders.

What You’ll Be Responsible For

Produce strong creative copy, that sits within our brand guidelines but that excites consumers, driving engagement, conversations and gives us an edge against our competitors.

  • Quality control: Responsible for overseeing the design and quality control of your work, from development through to production.
  • Project management: Manage multiple design projects simultaneously, meeting deadlines and maintaining high-quality standards.
  • Campaign Development: Collaborate with marketing and creative teams to conceptualise and execute campaigns that align with brand objectives.ensuring the highest quality at every stage. Including digital, social, production and on and off-trade.
  • Editing and Proofreading: Review and refine content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Collaborate with cross-functional teams and external partners to deliver integrated campaigns that resonate globally.
  • Self-sufficiency: You’ll have a high level of self-sufficiency, having the ability to ask the relevant people the right questions to get the information needed to handle projects autonomously when needed.
  • Stay Updated: Keep up with design trends, industry developments, and new technologies to ensure copy is informed and relevant.
  • Cultivate an environment of continuous innovation, encouraging experimentation with new ideas, technologies, and platforms.
  • What You Bring To The Table

    University degree in design and 3 to 4 years experience working in an in-house or agency environment

  • Experience with B2B or B2C copywriting.
  • Strong digital and social media proficiency with knowledge of social media trends and best practices.
  • Familiarity with A/B testing for websites, digital assets, email and ad copy.
  • Enthusiasm for brainstorming and ideation.
  • Proven track record of delivering award-winning campaigns across multiple channels
  • Experience working with global lifestyle or premium brands.
  • Why Join Us?

    Work on some of the world’s most recognised beer brands, delivering digital solutions that make an impact.

  • Be part of a growing in-house agency, shaping its digital evolution from the ground up.
  • Gain global experience, collaborating across markets to create high-performance campaigns.
  • Enjoy a fast-paced, entrepreneurial environment where new ideas are encouraged.
  • Hybrid working model, offering flexibility while fostering collaboration.
  • Competitive salary and benefits package, designed to support your career growth.
  • About Asahi Europe & International

    Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

    About Our In-House Agency

    Our in-house agency is transforming how we deliver creative, social, and digital campaigns for Asahi’s global and local brands. With teams based inItaly, the UK, Czechia, the Netherlands, and Poland, we operate as a pan-European hub—bringing together top talent to create high-impact marketing solutions.

    By balancingcreativity, cost-effectiveness, and speed, we’re building a streamlined model that sets the standard for in-house agencies across the FMCG industry.

    And we’re just getting started. As we grow, our remit will expand across even more markets, giving you the opportunity to be part of something that’s continuously evolving and pushing boundaries.

    Diversity & Inclusion Statement

    We are committed to nurturing a workplace where we celebrate and respect difference and support everyone to be true to who they are! At Asahi Europe and International, we believe you canSHINE AS YOU ARE—no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

    Ready to Make an Impact?

    If you’re looking for a role where you can truly shape the future of an in-house agency and contribute to high-impact digital campaigns, we’d love to hear from you.

    Apply today and help us redefine what’s possible for in-house agencies.

    #J-18808-Ljbffr

    COPYWRITER (IHA) employer: Asahi Europe & International

    Asahi is an exceptional employer, offering a dynamic in-house agency environment where creativity thrives and innovation is at the forefront. With a commitment to employee growth, competitive benefits, and a hybrid working model, team members can enjoy flexibility while collaborating on iconic beer brands that resonate globally. Join us to be part of a fast-paced culture that encourages new ideas and celebrates diversity, making a meaningful impact in the world of digital marketing.
    Asahi Europe & International

    Contact Detail:

    Asahi Europe & International Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land COPYWRITER (IHA)

    ✨Tip Number 1

    Familiarise yourself with Asahi's brand values and the specific beer brands they represent. Understanding their unique selling points will help you craft copy that resonates with their target audience.

    ✨Tip Number 2

    Showcase your creativity by preparing a portfolio that includes examples of engaging copy across various platforms. Highlight any campaigns that demonstrate your ability to drive consumer engagement and conversations.

    ✨Tip Number 3

    Network with professionals in the industry, especially those who have experience in in-house agencies or the FMCG sector. Attend relevant events or join online forums to gain insights and make connections that could benefit your application.

    ✨Tip Number 4

    Stay updated on current trends in digital marketing and social media. Being able to discuss recent developments or successful campaigns during interviews can demonstrate your passion and knowledge of the field.

    We think you need these skills to ace COPYWRITER (IHA)

    Creative Writing
    Copywriting for Digital Platforms
    Brand Messaging
    Content Strategy
    Editing and Proofreading
    Project Management
    Collaboration with Design Teams
    Understanding of B2B and B2C Marketing
    Social Media Proficiency
    Knowledge of A/B Testing
    Trend Analysis
    Strong Communication Skills
    Self-Sufficiency
    Agile Work Management
    Campaign Development

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in copywriting, especially within in-house or agency environments. Emphasise any work with B2B or B2C campaigns and showcase your ability to produce engaging content.

    Craft a Compelling Cover Letter: Your cover letter should reflect your passion for creativity and your understanding of Asahi's brand values. Mention specific brands you admire and how your skills can contribute to their digital evolution.

    Showcase Your Portfolio: Include a link to your portfolio that demonstrates your best copywriting work. Highlight projects that align with the role, particularly those that show your ability to engage audiences and drive business results.

    Research and Reflect: Familiarise yourself with Asahi's brands and recent campaigns. Reflect on how your skills and experiences can help elevate their digital presence and be prepared to discuss this in your application.

    How to prepare for a job interview at Asahi Europe & International

    ✨Showcase Your Creativity

    As a Copywriter, creativity is key. Prepare examples of your previous work that demonstrate your ability to craft engaging and persuasive content. Be ready to discuss your creative process and how you approach different projects.

    ✨Understand the Brand

    Familiarise yourself with Asahi's brands and their unique identities. Research their current campaigns and think about how your writing can enhance their messaging. This will show your genuine interest and help you align your ideas with their goals.

    ✨Prepare for Collaboration

    Since you'll be working closely with design teams, be prepared to discuss how you collaborate with others. Share examples of past projects where teamwork led to successful outcomes, highlighting your ability to communicate effectively and adapt to feedback.

    ✨Stay Current with Trends

    Keep up with the latest trends in digital marketing and social media. Be ready to discuss how these trends can influence your copywriting. Showing that you're informed about industry developments will demonstrate your commitment to producing relevant and impactful content.

    COPYWRITER (IHA)
    Asahi Europe & International
    Location: Woking
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