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- Tasks: Lead brand growth for Peroni Nastro Azzurro 0.0% and manage exciting F1 partnerships.
- Company: Asahi UK is a top-tier beverage company known for premium beer brands like Peroni and Asahi Super Dry.
- Benefits: Enjoy a creative work environment, career growth opportunities, and the chance to shape iconic brands.
- Why this job: Join a passionate team and make a real impact in the non-alcoholic beer market.
- Qualifications: Experience in brand management and a passion for building brands are essential.
- Other info: Embrace diversity and individuality in a supportive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller\’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk
Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com
Brand Manager – Peroni Nastro Azzurro 0%
Since its UK debut in 2005, Peroni Nastro Azzurro has redefined what it means to enjoy a premium lager. Fast forward to today – we\’re one of the UK\’s biggest and most valuable beer brands, with our boldest chapter yet still to come. Our non-alcoholic star, Peroni Nastro Azzurro 0.0%, is already the UK\’s #2 non-alcoholic beer – but we\’re not stopping there.
Following an internal promotion we\’re on the hunt for an exceptional Brand Manager to help write our next growth story and take Peroni Nastro Azzurro to even greater heights
The Opportunity
Working closely with the Brand Director, you\’ll drive the growth of Peroni Nastro Azzurro 0.0% in the UK market – including leading the UK activation of our exciting global Scuderia Ferrari F1 partnership. You\’ll also play a key role in delivering the big ambitions for Peroni Nastro Azzurro, ensuring our brand stays top-of-mind and top-of-glass for drinkers nationwide.
What You\’ll Be Doing
- Shape and deliver annual brand plans for Peroni Nastro Azzurro 0.0%
- Take the wheel on the UK roll-out of our Global Scuderia Ferrari F1 partnership – creating fame, driving engagement, and winning hearts (and tastebuds)
- Be the UK lead for our Global Brand Ambassador content, collaborating with local and global teams to land impactful campaigns
- Launch and activate new products and formats – bringing brilliant ideas to life across multiple channels
- Partner with Sales and Trade Marketing teams to drive performance across On & Off Trade
- Own and optimise budgets to deliver maximum impact and ROI
What You\’ll Bring
- Proven experience in brand management within an international FMCG business
- A deep understanding of best-practice marketing principles and consumer-first thinking
- A track record of delivering standout campaigns across media, social, partnerships, and live experiences
- Budget management know-how, and solid commercial acumen with P&L understanding
- Premium drinks experience is a bonus – but a passion for building brands is essential!
Why Join Us?
This is more than a job. It\’s a chance to shape one of the UK\’s most iconic beer brands, work alongside passionate people, and create moments that matter. If you\’re a creative, commercially savvy brand builder ready to accelerate your career, this is your sign.
Ready to craft your legacy with Peroni Nastro Azzurro? Apply now and be part of our next chapter.
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE – no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
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Brand Manager - Peroni Nastro Azzurro 0.0% employer: Asahi Europe and International
Contact Detail:
Asahi Europe and International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Peroni Nastro Azzurro 0.0%
✨Tip Number 1
Familiarise yourself with the Peroni Nastro Azzurro brand and its unique selling points. Understanding what makes this non-alcoholic beer stand out will help you articulate your passion for the product during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Attend industry events or join relevant online forums to connect with individuals who can provide insights or even referrals.
✨Tip Number 3
Stay updated on current trends in the beverage industry, particularly around non-alcoholic options and partnerships like the Scuderia Ferrari F1 collaboration. This knowledge will demonstrate your commitment and readiness to contribute to the brand's growth.
✨Tip Number 4
Prepare to discuss your previous campaign successes and how they relate to the role. Be ready to share specific examples of how you've driven brand engagement and performance, as this will showcase your suitability for the Brand Manager position.
We think you need these skills to ace Brand Manager - Peroni Nastro Azzurro 0.0%
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Peroni Nastro Azzurro and its market position. Familiarise yourself with their recent campaigns, especially the Scuderia Ferrari F1 partnership, as this will help you tailor your application.
Tailor Your CV: Highlight your brand management experience, particularly in FMCG. Use specific examples of successful campaigns you've led, focusing on metrics that demonstrate your impact, such as engagement rates or sales growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building brands and your understanding of consumer-first marketing principles. Mention how your skills align with the role's requirements and why you're excited about the opportunity at Asahi UK.
Showcase Your Creativity: If possible, include a portfolio or examples of past campaigns you've worked on. This could be links to social media posts, advertisements, or any creative content that showcases your ability to engage consumers and drive brand awareness.
How to prepare for a job interview at Asahi Europe and International
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Peroni Nastro Azzurro and its unique selling points. Familiarise yourself with its history, current market position, and recent campaigns, especially the Scuderia Ferrari F1 partnership. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful brand management campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your capability and experience in delivering standout campaigns that align with the company's goals.
✨Emphasise Consumer-First Thinking
Asahi values consumer-first thinking, so be ready to share how you've used consumer insights to shape marketing strategies. Discuss how you’ve engaged with target audiences and adapted campaigns based on their feedback, showcasing your ability to connect with consumers effectively.
✨Prepare Questions About Future Growth
Show your enthusiasm for the role by preparing insightful questions about the future direction of Peroni Nastro Azzurro 0.0%. Ask about upcoming product launches or marketing strategies. This not only demonstrates your interest but also your forward-thinking mindset, which is crucial for a Brand Manager.