At a Glance
- Tasks: Lead brand growth for Peroni Nastro Azzurro 0.0% and manage exciting F1 partnerships.
- Company: Asahi UK is a top-tier beverage company known for premium beer brands like Peroni and Asahi Super Dry.
- Benefits: Enjoy a creative work environment, career growth opportunities, and the chance to shape iconic brands.
- Other info: Embrace diversity and individuality in a supportive workplace culture.
- Why this job: Join a passionate team and make a real impact in the non-alcoholic beer market.
- Qualifications: Experience in brand management and a passion for building brands are essential.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\'s leading over-50s age inclusive jobs board.
Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller\'s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk
Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com
Brand Manager - Peroni Nastro Azzurro 0%
Since its UK debut in 2005, Peroni Nastro Azzurro has redefined what it means to enjoy a premium lager. Fast forward to today - we\'re one of the UK\'s biggest and most valuable beer brands, with our boldest chapter yet still to come. Our non-alcoholic star, Peroni Nastro Azzurro 0.0%, is already the UK\'s #2 non-alcoholic beer - but we\'re not stopping there.
Following an internal promotion we\'re on the hunt for an exceptional Brand Manager to help write our next growth story and take Peroni Nastro Azzurro to even greater heights
The Opportunity
Working closely with the Brand Director, you\'ll drive the growth of Peroni Nastro Azzurro 0.0% in the UK market - including leading the UK activation of our exciting global Scuderia Ferrari F1 partnership. You\'ll also play a key role in delivering the big ambitions for Peroni Nastro Azzurro, ensuring our brand stays top-of-mind and top-of-glass for drinkers nationwide.
What You\'ll Be Doing
- Shape and deliver annual brand plans for Peroni Nastro Azzurro 0.0%
- Take the wheel on the UK roll-out of our Global Scuderia Ferrari F1 partnership - creating fame, driving engagement, and winning hearts (and tastebuds)
- Be the UK lead for our Global Brand Ambassador content, collaborating with local and global teams to land impactful campaigns
- Launch and activate new products and formats - bringing brilliant ideas to life across multiple channels
- Partner with Sales and Trade Marketing teams to drive performance across On & Off Trade
- Own and optimise budgets to deliver maximum impact and ROI
What You\'ll Bring
- Proven experience in brand management within an international FMCG business
- A deep understanding of best-practice marketing principles and consumer-first thinking
- A track record of delivering standout campaigns across media, social, partnerships, and live experiences
- Budget management know-how, and solid commercial acumen with P&L understanding
- Premium drinks experience is a bonus - but a passion for building brands is essential!
Why Join Us?
This is more than a job. It\'s a chance to shape one of the UK\'s most iconic beer brands, work alongside passionate people, and create moments that matter. If you\'re a creative, commercially savvy brand builder ready to accelerate your career, this is your sign.
Ready to craft your legacy with Peroni Nastro Azzurro? Apply now and be part of our next chapter.
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
#J-18808-LjbffrBrand Manager - Peroni Nastro Azzurro 0.0% in Woking employer: Asahi Europe and International
Asahi UK is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth and development, team members are encouraged to innovate and take on exciting challenges, such as leading the UK activation of the Scuderia Ferrari F1 partnership for Peroni Nastro Azzurro 0.0%. Located in the heart of the UK beer market, Asahi offers a unique opportunity to be part of a globally recognised brand while enjoying a supportive environment that celebrates diversity and individuality.
Contact Details:
Asahi Europe and International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Peroni Nastro Azzurro 0.0% in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Asahi Europe and International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Asahi Europe and International are looking for.
✨Leverage Social Media
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✨Attend Industry Events
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We think you need these skills to ace Brand Manager - Peroni Nastro Azzurro 0.0% in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Asahi Europe and International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Asahi Europe and International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Asahi Europe and International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Asahi Europe and International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Asahi Europe and International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Asahi Europe and International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
