At a Glance
- Tasks: Identify SEO opportunities and implement strategies to boost organic performance.
- Company: AS Watson is the world's largest health and beauty retailer with over 16,800 stores globally.
- Benefits: Enjoy competitive salary, discounts, interest-free loans, and wellbeing initiatives.
- Other info: Languages are a plus but not essential; perfect for detail-oriented individuals.
- Why this job: Join a dynamic team, work with top brands, and make a real impact in digital marketing.
- Qualifications: Experience in SEO roles with strong technical knowledge and analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Senior SEO Specialist
Join to apply for the Senior SEO Specialist role at AS Watson.
Who We Are
AS Watson is the world\'s largest international health and beauty retailer with over 16,800 stores in 29 markets. Each year, over 5.3 billion customers and members shop with our well‑known retail brands, both online and offline, including Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and many more.
A Typical Day In This Role Includes
- Provide insights and analysis on organic performance and search trends.
- Perform keyword research.
- Undertake competitor analysis.
- Report on weekly and monthly organic performance.
- Utilise data sets to provide actionable insights.
- Perform in‑depth technical and content SEO audits, with actionable recommendations.
- Work closely with developers and internal teams to implement the required changes.
- Collaborate with the UX, design, e‑commerce, and content teams.
- Build relationships with the European businesses.
- Upskill the wider business on SEO.
- Keep up to date with algorithm updates and changes to the search landscape and new opportunities.
This Role Would Be a Good Fit for You If
- You are highly proficient with search and analytical tools.
- You have a strong attention to detail.
- You are confident in presenting to senior stakeholders.
- Languages are desirable but not essential.
What You’ll Need
- Experienced SEO professional, e.g., SEO Manager, Senior SEO Executive or Strategist.
- Strong technical SEO knowledge and experience, including optimising JavaScript websites.
- Understanding of optimising for organic shopping listings and mapping platforms such as Google Business profiles.
- Awareness of other digital marketing channels and how they can complement organic performance.
- Languages are desirable but not essential.
What You’ll Get From Us
- Competitive salary, benefits and bonus scheme.
- Discounts for you and your family from our beloved retailers, including Superdrug and The Perfume Shop.
- Interest‑free season ticket and personal loans.
- Excellent refer‑a‑friend scheme with up to £2,000 up for grabs.
- Free financial and mortgage advice from our partners.
- A fantastic learning and development offering to explore.
- Opportunities to get involved in wellbeing initiatives to support your physical and mental health.
- …plus much more!
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Job Function
- Marketing and Sales
Industries
- Retail
Senior SEO Specialist employer: AS Watson
AS Watson is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among its teams. With a commitment to employee growth, the company provides extensive learning and development opportunities, alongside competitive salaries and attractive benefits such as discounts at popular retail brands and wellbeing initiatives. Located in a vibrant market, AS Watson not only values its employees but also empowers them to make a meaningful impact in the health and beauty retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AS Watson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AS Watson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AS Watson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AS Watson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AS Watson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AS Watson:Show us that you’ve done your homework! In your application, briefly mention what you admire about AS Watson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AS Watson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AS Watson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AS Watson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
