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- Tasks: Lead SEO strategies, analyse performance, and collaborate with teams to boost organic growth.
- Company: Join AS Watson, the world's largest health and beauty retailer with 16,800 stores globally.
- Benefits: Enjoy competitive salary, discounts, interest-free loans, and a fantastic learning environment.
- Why this job: Be part of a dynamic team impacting millions while developing your SEO expertise.
- Qualifications: Proven SEO experience, strong technical skills, and a knack for data analysis required.
- Other info: Opportunity to upskill and engage in wellbeing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Senior SEO Specialist
Join to apply for the Senior SEO Specialist role at AS Watson .
Who We Are
AS Watson is the world\’s largest international health and beauty retailer with over 16,800 stores in 29 markets. Each year, over 5.3 billion customers and members shop with our well‐known retail brands, both online and offline, including Superdrug, Kruidvat, Watson\’s, Marionnaud, The Perfume Shop, and many more.
A Typical Day In This Role Includes
Provide insights and analysis on organic performance and search trends.
Perform keyword research.
Undertake competitor analysis.
Report on weekly and monthly organic performance.
Utilise data sets to provide actionable insights.
Perform in‐depth technical and content SEO audits, with actionable recommendations.
Work closely with developers and internal teams to implement the required changes.
Collaborate with the UX, design, e‐commerce, and content teams.
Build relationships with the European businesses.
Upskill the wider business on SEO.
Keep up to date with algorithm updates and changes to the search landscape and new opportunities.
This Role Would Be a Good Fit for You If
You are highly proficient with search and analytical tools.
You have a strong attention to detail.
You are confident in presenting to senior stakeholders.
Languages are desirable but not essential.
What You\’ll Need
Experienced SEO professional, e.g., SEO Manager, Senior SEO Executive or Strategist.
Strong technical SEO knowledge and experience, including optimising JavaScript websites.
Understanding of optimising for organic shopping listings and mapping platforms such as Google Business profiles.
Awareness of other digital marketing channels and how they can complement organic performance.
Languages are desirable but not essential.
What You\’ll Get From Us
Competitive salary, benefits and bonus scheme.
Discounts for you and your family from our beloved retailers, including Superdrug and The Perfume Shop.
Interest‐free season ticket and personal loans.
Excellent refer‐a‐friend scheme with up to £2,000 up for grabs.
Free financial and mortgage advice from our partners.
A fantastic learning and development offering to explore.
Opportunities to get involved in wellbeing initiatives to support your physical and mental health.
…plus much more!
Seniority Level
Mid‐Senior level
Employment Type
Full‐time
Job Function
Marketing and Sales
Industries
Retail
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Senior SEO Specialist employer: AS Watson
Contact Detail:
AS Watson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist
✨Tip Number 1
Familiarise yourself with AS Watson's brands and their online presence. Understanding their specific SEO needs and challenges will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes. Being able to discuss recent developments in the SEO landscape will demonstrate your expertise and commitment to the field.
✨Tip Number 3
Prepare to showcase your experience with technical SEO, especially with JavaScript websites. Be ready to discuss specific projects where you've successfully implemented SEO strategies and the results achieved.
✨Tip Number 4
Network with professionals in the SEO community, particularly those who have experience in retail or eCommerce. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Senior SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO, particularly any roles where you've implemented strategies or conducted audits. Use specific metrics to demonstrate your impact, such as improvements in organic traffic or search rankings.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the responsibilities outlined in the job description. Mention your experience with technical SEO and any tools you are proficient in, as well as your ability to collaborate with different teams.
Showcase Relevant Projects: If possible, include links to case studies or examples of previous SEO projects you've worked on. This could be a personal website, a blog, or any other relevant work that demonstrates your expertise and results.
Prepare for Interviews: Be ready to discuss your approach to SEO strategy, including how you stay updated with industry trends and algorithm changes. Prepare to present your insights on organic performance and how you would tackle the challenges mentioned in the job description.
How to prepare for a job interview at AS Watson
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience in SEO, particularly any successful strategies you've implemented. Highlight specific tools you've used for keyword research and performance analysis, as this will demonstrate your technical proficiency.
✨Understand the Company’s Brands
Familiarise yourself with AS Watson's various brands and their online presence. This knowledge will allow you to tailor your responses and show how your skills can directly benefit their specific businesses.
✨Prepare for Technical Questions
Expect questions related to technical SEO, especially regarding JavaScript optimisation and on-site audits. Brush up on your knowledge of current SEO trends and algorithm updates to showcase your ongoing commitment to the field.
✨Demonstrate Collaboration Skills
Since the role involves working closely with developers, UX teams, and other stakeholders, be ready to discuss examples of how you've successfully collaborated in the past. Emphasise your ability to communicate complex SEO concepts to non-technical team members.
