Paid Marketing Specialist

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Role Purpose

You may not have heard of us, but you’ll know our brands! A.S. Watson is the world\’s largest international health and beauty retailer with over 16,000 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our well‑known retail brands, both online and offline, including the likes of Superdrug, Watson’s, Marionnaud, The Perfume Shop, and many more.

A Typical Day In This Role Includes

• Reviewing overall traffic performance for our business and identifying opportunities to grow across earned, owned and paid channels.
• Drive the success of our businesses by managing a dynamic mix of paid digital marketing channels, from affiliates and display to paid social and PPC (including PLAs).
• Collaborate with local teams and agencies to design and implement marketing strategies that align to business goals, whilst harnessing data and insights to grow performance.
• Monitor marketing performance, delivering actionable insights to optimise efficiency and attract high‑quality traffic to our websites.
• Seek fresh opportunities – whether it’s breaking into new advertising platforms or exploring the latest innovations within established channels – to boost awareness and drive results.
• Work with our businesses to run tests across channels and campaigns to ensure we’re constantly learning and developing ourselves and evolving our marketing.
• Share learnings and successes from account performance and test plans across the Group.
• Build and maintain strong relationships with various senior stakeholders, across different countries.
• Forge strong connections with the appointed digital marketing agencies, as well as key providers such as Google and Facebook.

This job is a good fit for you if you:

• Like working as part of small, dynamic team, with the ability to look outside of your immediate role for broader opportunities
• Enjoy analysing data to enhance campaigns and drive performance.
• Understand how data feeds work and integrate with various third party tools.
• Are motivated by reaching a wide and diverse audience of customers.
• Can autonomously identify opportunities to grow the business.

What You’ll Need

• Strong working knowledge of affiliates, display, paid social and paid search
• Experience working on other channels within the digital marketing mix, and how they complement each other is desirable
• Highly proficient with search and analytics tools
• Strong attention to detail
• Confident in presenting to senior stakeholders

What You’ll Get From Us

• Competitive salary and benefits, with a bonus scheme solely based on your personal performance
• Discounts for you and your family from some of our much‑loved retailers, including Superdrug and The Perfume Shop
• 25 days holiday with an option to buy additional
• Interest free season ticket and personal loans
• Excellent refer‑a‑friend scheme with up to £2000 up for grabs!
• Free financial and mortgage advice from some of our partners

…plus much more

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

Location

London, England, United Kingdom