At a Glance
- Tasks: Lead SEO and GEO strategies to boost visibility on search engines and AI platforms.
- Company: Join a vibrant team at The Perfume Shop, where creativity meets technology.
- Benefits: Enjoy 25 days holiday, hybrid working, and exclusive staff discounts.
- Other info: Be part of a supportive, diverse workplace that values your growth.
- Why this job: Make a real impact in digital marketing while working with cutting-edge technologies.
- Qualifications: Experience in SEO/GEO and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Talented Senior Digital Marketing Specialist - SEO & GEO to join our team at our Head Office and play a key role in strengthening our organic and generative search performance. This role will shape and deliver our SEO and GEO strategy, helping to increase visibility across traditional search engines and emerging AI‑driven platforms.
Working closely with teams across the business, you’ll use your technical expertise, analytical mindset and creative problem‑solving skills to drive commercial growth and ensure customers can easily discover and engage with The Perfume Shop.
What you’ll do
- Lead and deliver SEO and GEO strategy across website and app
- Conduct technical SEO audits and prioritise improvements across crawlability, indexing, site structure and performance
- Partner with development teams to implement and test technical changes, including Core Web Vitals improvements
- Optimise content and data for generative engines and AI‑powered search using structured data and entity‑based optimisation
- Lead keyword, topic and competitor research across traditional and generative search
- Collaborate with content, marketing and PR teams to optimise on‑page SEO and build high‑quality backlinks
- Monitor and optimise brand visibility across AI tools such as ChatGPT, Gemini, Claude and Copilot
- Analyse performance using tools such as GA4, GSC, Ahrefs and Looker Studio, delivering clear insights and recommendations
- Stay ahead of algorithm updates, AI trends and emerging search opportunities
- Share knowledge and upskill teams across Marketing and the wider Online Business
What you’ll bring
- Proven experience managing SEO and/or GEO in an agency or in‑house B2C environment
- Strong technical SEO knowledge with the ability to work effectively with developers
- Experience working cross‑functionally with content, marketing and product teams
- Confident using SEO and analytics tools such as Screaming Frog, GA4, GSC and Looker Studio
- A strategic, data‑driven mindset with a track record of delivering results
- Strong organisation, communication and prioritisation skills
- Interest in AI‑driven search and emerging digital technologies
- Degree in a relevant subject or qualified by experience
What you’ll gain
- 25 days holiday plus bank holidays (pro rata)
- Discretionary bonus
- Hybrid working – 3 days office, 2 days off‑site
- Access to Stream for financial wellbeing
- TPS Perks, staff discount and partner discounts
- Life Assurance and RetailTrust wellbeing support
- Cycle to work scheme
“We’re a sociable bunch of down-to-earth people, who enjoy our work and each other’s company”
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Senior Digital Marketing Specialist (SEO/GEO) employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Specialist (SEO/GEO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AS Watson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AS Watson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AS Watson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AS Watson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Specialist (SEO/GEO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AS Watson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AS Watson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AS Watson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AS Watson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AS Watson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AS Watson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
