At a Glance
- Tasks: Drive digital marketing strategies and enhance customer engagement across various channels.
- Company: Join AS Watson, the world's largest health and beauty retailer with iconic brands.
- Benefits: Competitive salary, exclusive discounts, hybrid working, and mental health support.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact on customer experiences and drive innovative marketing solutions.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for innovation.
The predicted salary is between 35000 - 45000 £ per year.
- Digital Marketing Specialist
- Why This Role Matters
This is a pivotal role supporting our O+O (Online & Offline) strategy, to deliver expert digital marketing insight and guidance that helps our Business Units increase qualified traffic, customer engagement and commercial performance across digital channels.
Working closely with local market teams, agency partners and internal stakeholders, you will analyse performance, identify growth opportunities, challenge delivery partners and champion industry best practice.
Through your expertise, you will help drive continuous improvement, optimise marketing effectiveness and support the delivery of exceptional customer experiences that shapes how millions of customers experience our brands so we can put a smile on our customers' faces today and tomorrow.
- What You'll Be Doing
- Partner with Business Units to improve digital marketing performance across the full marketing mix, with a particular focus on CRM channels including email, SMS and push notifications.
- Support the integration of CRM activity with wider digital channels such as SEO, paid media, social and affiliates to help drive qualified website traffic.
- Analyse campaign, channel and customer performance to identify opportunities that improve engagement, customer experience and return on marketing investment.
- Guide Business Units on CRM strategy, customer audiences, segmentation and personalisation so campaigns are more relevant and effective.
- Work with agencies and partners to challenge performance, troubleshoot issues and encourage stronger delivery across marketing activity.
- Encourage marketing tests and experiments that help teams learn what works, improve engagement and support commercial growth.
- Share industry trends, emerging best practice and opportunities in AI and automation to build digital marketing capability across the Group.
- What You'll Bring
- Experience working in digital marketing, with a strong understanding of CRM channels such as email, SMS and push notifications, and how they work alongside other marketing activities.
- Experience using customer data to create targeted and personalised marketing campaigns that drive customer engagement and deliver results.
- Strong analytical skills, with the ability to review marketing performance, identify opportunities and turn insights into practical recommendations.
- A good understanding of customer journeys and how different marketing channels work together to create a seamless customer experience.
- Strong communication and stakeholder management skills, with the confidence to influence decisions, provide expert advice and present ideas to a range of audiences.
- A commercial mindset, with the ability to balance priorities, solve problems and focus on activities that deliver the greatest impact.
- A passion for innovation and continuous improvement, with an interest in new technologies, AI and automation, and how they can enhance marketing performance.
- How You Will Make an Impact
- Help Business Units make smarter marketing decisions by turning customer and performance insights into clear opportunities for growth.
- Shape more relevant customer experiences by encouraging joined-up thinking across CRM, digital and offline marketing activity.
- Create momentum for best practice across markets by sharing expertise, coaching others and helping teams build confidence in digital marketing.
- Bring people together across Business Units, agencies and internal teams to solve challenges and deliver stronger outcomes for customers and the business.
- Promote practical, scalable ways of working that make marketing activity easier to repeat, improve and measure over time.
- Encourage a culture of testing and learning, helping teams use experimentation to understand what drives better engagement and performance.
- Champion innovation, including AI and automation, to unlock new ways to improve efficiency, customer relevance and commercial impact.
Who We Are
You may not have heard of us, but you’ll know our brands!
AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year.
From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world.
- Behind them are passionate people who are encouraged to innovate, collaborate and grow
- What You Will Get From Us
- Competitive salary and bonus scheme
- Exclusive discounts – enjoy savings across our iconic brands
- Holiday entitlement
- Hybrid working model
- Refer-a-friend scheme
- Learning and development opportunities – grow your skills with tailored programmes
- Mental health and wellbeing support
- Life assurance
- Interest-free loans
Digital Marketing Specialist in London employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AS Watson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AS Watson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AS Watson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AS Watson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AS Watson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AS Watson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AS Watson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AS Watson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AS Watson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AS Watson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
