At a Glance
- Tasks: Transform complex data into actionable insights to enhance customer experiences.
- Company: Join AS Watson, the world's largest health and beauty retailer with iconic brands.
- Benefits: Competitive salary, exclusive discounts, hybrid working, and learning opportunities.
- Other info: Dynamic environment with a focus on innovation and personal growth.
- Why this job: Make a real impact by shaping customer experiences and driving business performance.
- Qualifications: Experience in customer analytics, strong storytelling skills, and advanced SQL knowledge.
The predicted salary is between 40500 - 49500 £ per year.
- Customer Insight Analyst - copy
- Why This Role Matters
This is a pivotal role supporting our O+O (Offline & Online) strategy, to deliver exceptional customer experiences.
As a Customer Insights Analyst, you will help create trusted performance visibility, enable data-led decision-making, improve access to actionable insights and drive the adoption of self-service analytics across the business.
Working with stakeholders across multiple functions, you will transform complex data into clear, meaningful insights that help teams make smarter decisions with confidence.
Our goal is to create clarity from complexity, enabling stronger performance and sustainable growth that shapes how millions of customers experience our brands so we can put a smile on our customers' faces today and tomorrow.
- What You'll Be Doing
- Use customer, loyalty and transactional data to uncover the behaviours, needs and motivations that influence how customers shop across our O+O (Offline & Online) channels.
- Transform complex customer and market data into clear, actionable insights that help teams make better decisions and drive business performance.
- Partner with teams across Customer, Commercial, Marketing and Trading to identify opportunities to improve customer acquisition, engagement, loyalty and retention.
- Monitor customer trends, market developments and competitor activity to identify emerging opportunities and help shape future strategies.
- Deliver meaningful analysis and recommendations that support the creation of more relevant, personalised and seamless customer experiences across our brands.
- Explore and apply new analytical techniques, technologies and AI capabilities to uncover growth opportunities, predict future trends and enhance decision-making.
- Champion a customer-first mindset, using insight and evidence to influence priorities, challenge thinking and help teams better understand our customers.
- What You'll Bring
- Strong experience in customer, behavioural and market analytics, with the ability to identify customer trends, uncover growth opportunities and generate meaningful commercial insight.
- Confident storyteller who can communicate customer and market insights in a compelling way, influencing stakeholders and driving action through data-led narratives.
- Advanced SQL and analytical skills, with experience transforming complex datasets into clear, actionable recommendations that drive business performance.
- Strong understanding of customer acquisition, loyalty, customer lifetime value (CLV), member participation and the wider O+O (Offline & Online) retail landscape.
- Experience delivering customer segmentation, behavioural analysis and customer value insights that have informed commercial strategy and improved customer outcomes.
- Proven ability to build trusted relationships across functions, translating insight into recommendations that influence business decisions and align to strategic priorities.
- Hands-on experience using tools such as GA4, SQL and Business Intelligence platforms to deliver scalable analysis and present findings effectively to both technical and non-technical audiences.
- How You Will Make an Impact
- Put the customer at the heart of every insight, helping to shape experiences that are more relevant, seamless and rewarding across both our O+O (Offline & Online) channels.
- Turn complex data into clear priorities and actionable recommendations that drive meaningful improvements in customer loyalty, retention and long-term value.
- Spot emerging customer trends, behaviours and market opportunities, using insight to influence future strategies and unlock new areas for growth.
- Build strong relationships across the business, partnering with stakeholders to ensure customer intelligence is embedded into key decisions and strategic priorities.
- Bring confidence and curiosity to solving complex challenges, navigating ambiguity and identifying creative solutions that deliver measurable business impact.
- Champion a customer-first, insight-led culture by helping teams better understand customer needs and make smarter decisions with confidence.
- Continuously explore new technologies, analytical approaches and AI capabilities that enhance our understanding of customers and create opportunities for future growth.
Who We Are
You may not have heard of us, but you’ll know our brands!
AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year.
From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world.
Behind them are passionate people who are encouraged to innovate, collaborate and grow.
- What You Will Get From Us
- Competitive Salary and Bonus Scheme
- Exclusive Discounts - Enjoy savings across our iconic brands.
- Holiday entitlement
- Hybrid Working Model
- Refer-a-friend scheme
- Learning and Development Opportunities - Grow your skills with tailored programmes.
- Mental Health and Wellbeing Support
- Life Assurance
- Interest Free Loans
Customer Insight Analyst - copy in London employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Analyst - copy in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like AS Watson Group!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Customer Insight Analyst - copy in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at AS Watson Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at AS Watson Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with AS Watson Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
