At a Glance
- Tasks: Transform complex data into actionable insights to drive online growth and enhance customer experience.
- Company: Join AS Watson, the world's largest health and beauty retailer with a passion for innovation.
- Benefits: Competitive salary, exclusive discounts, hybrid working, and tailored learning opportunities.
- Other info: Dynamic environment with a focus on collaboration and personal growth.
- Why this job: Make a real impact by shaping decisions that improve sales and customer satisfaction.
- Qualifications: Experience in eCommerce, strong analytical skills, and proficiency in tools like GA4 and Power BI.
The predicted salary is between 40000 - 50000 £ per year.
- Business Insights Analyst
- Why This Role Matters
This is a pivotal role supporting our O+O (Offline & Online) strategy, to deliver trusted, actionable customer and commercial insight that drives profitable online growth by improving sales, conversion, and decision-making across our Trading and Product & Customer Experience teams.
You will create visibility of performance, enable data-led decision-making, improve access to meaningful insights and champion the adoption of self-service analytics across the business.
By transforming complex data into clear recommendations, you'll create clarity, enable confident decisions, and drive sustainable growth that shapes how millions of customers experience our brands so we can put a smile on our customers’ faces today and tomorrow.
- What You'll Be Doing
- Identify and quantify customer and commercial opportunities that drive profitable online growth, helping to improve sales, conversion and customer value across our channels.
- Deliver trusted customer, trading and performance insights that enable faster, more confident decision-making across the business.
- Partner closely with Trading and Product & Customer Experience teams to turn complex data into clear, actionable recommendations.
- Analyse customer behaviour, digital journeys and conversion performance to uncover opportunities that enhance the customer experience and remove friction points.
- Evaluate the effectiveness of promotions, trading initiatives, product enhancements and A/B tests, ensuring investment is focused on the activities that deliver the greatest impact.
- Develop and evolve reporting, forecasting and advanced analytics solutions that improve understanding of performance drivers and future growth opportunities.
- Champion data-led ways of working by improving access to insights, driving adoption of self-service analytics and leveraging AI-enabled tools to support smarter decision-making.
- What You'll Bring
- Experience in an e Commerce, retail or digital environment, with a strong understanding of the drivers behind sales, conversion and commercial performance.
- Strong digital analytics capability, including customer behaviour analysis, segmentation, journey analysis, funnel analysis and performance reporting.
- Advanced experience with analytical and visualisation tools such as GA4, SQL, Power BI, Looker and Excel.
- Experience delivering end-to-end analysis, translating complex data into clear insights and actionable commercial recommendations.
- Familiarity with A/B testing, experimentation and performance measurement, including assessing impact, return on investment and optimisation opportunities.
- Strong commercial awareness, with exposure to decisions such as pricing, promotions, stock or investment prioritisation linked to measurable outcomes.
- Excellent communication and stakeholder management skills, with the ability to influence decisions, build alignment and tell compelling stories through data.
- How You Will Make an Impact
- Enable faster, more confident decision-making by providing clear, trusted insight that helps teams understand opportunities, risks and the actions that will deliver the greatest commercial and customer impact.
- Help shape the priorities of Trading and Product & Customer Experience teams by bringing clarity to complex performance challenges and identifying the initiatives most likely to improve sales, conversion and customer outcomes.
- Turn customer, commercial and digital insights into tangible actions, ensuring recommendations translate into measurable improvements in business performance.
- Proactively uncover new growth opportunities and emerging risks, developing data-led hypotheses and recommendations that drive continuous optimisation across the customer journey.
- Influence key business decisions by combining compelling storytelling with evidence-based insight, building alignment across cross-functional stakeholders and helping teams move from insight to action.
- Drive a deeper understanding of the factors that influence customer behaviour and business performance, helping the organisation focus investment on the initiatives that generate the strongest returns.
- Simplify complexity and create clarity from multiple data sources, enabling teams to execute faster, prioritise effectively and make smarter decisions that support sustainable growth.
Who We Are
You may not have heard of us, but you’ll know our brands!
AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year.
From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world.
Behind them are passionate people who are encouraged to innovate, collaborate and grow.
- What You Will Get From Us
- Competitive Salary and Bonus Scheme
- Exclusive Discounts - Enjoy savings across our iconic brands.
- Holiday entitlement
- Hybrid Working Model
- Refer-a-friend scheme
- Learning and Development Opportunities - Grow your skills with tailored programmes.
- Mental Health and Wellbeing Support
- Life Assurance
- Interest Free Loans
Business Insights Analyst in London employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Business Insights Analyst in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like AS Watson Group!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Business Insights Analyst in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at AS Watson Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at AS Watson Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with AS Watson Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
