Head of Digital Marketing

We’re looking for a commercially focused Head of Digital Marketing to join our Online team in a new leadership role, responsible for driving profitable growth across The Perfume Shop's digital channels. Working with our Online Business Director and other Senior Managers across the business, you'll shape our approach to digital marketing. You’ll bring together digital marketing expertise and omnichannel thinking, applying data and customer insights to maximise customer acquisition, engagement, retention, and lifetime value. Leading our Digital Marketing, CRM, and Retail Media teams, you'll ensure every activity is insight-led, commercially focused, and aligned to business priorities across both online and store channels.

WHAT YOU’LL DO

• Lead the digital marketing strategy to drive profitable growth across online and store channels, delivering against key commercial KPIs including traffic, conversion, revenue, and ROI.
• Use customer insight, segmentation, and behavioural data to shape marketing strategy, optimise performance, and create meaningful customer activation plans.
• Develop and deliver an integrated omnichannel marketing strategy that supports both ecommerce and retail performance, increasing customer acquisition, engagement, and store footfall.
• Define and evolve our Retail Media proposition, creating valuable partnership opportunities for suppliers while driving revenue growth.
• Lead CRM and lifecycle marketing activity, ensuring personalised customer journeys that maximise engagement, loyalty, and customer value.
• Lead and develop high-performing teams across Digital Marketing, CRM, and Retail Media, building a culture of innovation, accountability, and continuous improvement.

WHAT YOU’LL BRING

• Extensive experience in senior digital marketing leadership roles within retail, ecommerce, or omnichannel environments.
• A proven track record of delivering profitable growth through digital marketing, customer insight, and performance optimisation.
• Strong leadership capability with experience developing high-performing teams and creating a customer-first culture.
• Deep knowledge of digital marketing channels including Paid Media, SEO/GEO, Affiliates, Paid Social, and CRM.
• Strong commercial acumen, analytical capability, and the ability to translate insight into action and measurable outcomes.
• Excellent stakeholder management and influencing skills, with the ability to build alignment and drive decision-making across the business.

WHAT YOU’LL GAIN

• Company Car or car allowance
• Annual bonus scheme based on personal and business KPI’s
• 25 days holiday plus bank holidays and the option to buy up to a further 5 days.
• Private healthcare options.
• Hybrid Working - 3 days based in our office in High Wycombe, with up to 2 days off-site.
• Pension scheme and Life Assurance.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from our partnership with the Retail Trust.
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.