At a Glance
- Tasks: Lead the development of our CRM and loyalty strategy to boost customer engagement and sales.
- Company: Join The Perfume Shop, a vibrant team focused on customer loyalty and experience.
- Benefits: Enjoy 25 days holiday, hybrid working, and exclusive staff discounts.
- Other info: Be part of a sociable team that values diversity and inclusion.
- Why this job: Shape customer experiences and drive meaningful loyalty in a dynamic retail environment.
- Qualifications: Experience in CRM or customer marketing with strong strategic and analytical skills.
The predicted salary is between 50000 - 50000 £ per year.
We’re looking for a strategic and customer-focused Customer Loyalty Manager to join our Customer team and play a key role in shaping and evolving The Perfume Shop’s CRM and loyalty strategy. You’ll lead the development of our loyalty proposition and CRM programme, helping to drive customer engagement, repeat purchase and long-term profitable growth. Working closely with the Head of Customer and cross-functional teams, you'll ensure CRM and loyalty are powerful drivers of both customer and commercial performance.
Salary: Up to £50,000 per annum
WHAT YOU’LL DO
- Lead the delivery of our CRM and loyalty strategy, translating priorities into clear plans that support customer retention, engagement, sales growth and profitability.
- Define and develop a compelling loyalty proposition that delivers meaningful value for members and helps differentiate The Perfume Shop in the market.
- Own CRM and loyalty KPIs, monitoring performance and ensuring activity delivers both customer value and commercial return.
- Build strong partnerships across Digital, Data, Technology, Buying, Brand and Customer Operations teams to embed CRM and loyalty into wider business plans.
- Lead the CRM and loyalty roadmap, identifying opportunities to improve personalisation, customer experience, efficiency and future capability.
- Coach, develop and support your team, creating an environment where people can thrive and perform at their best.
WHAT YOU’LL BRING
- Experience in a CRM, loyalty or customer marketing role, with experience operating at a senior level.
- Experience developing customer strategies, lifecycle programmes or loyalty propositions that drive measurable results.
- Strong strategic thinking and commercial awareness, with the ability to connect customer needs with business goals.
- The ability to influence stakeholders, build alignment and create clear direction across teams.
- Strong analytical and decision-making skills, with experience using performance insights to shape future activity.
- A passion for customers, loyalty and creating experiences that deliver long-term value.
WHAT YOU’LL GAIN
- 25 days holiday plus bank holidays.
- Discretionary Bonus – We love to share our success with you!
- Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
- Hybrid Working! 3 days office and 2 days off-site.
- Access to our TPS Perks which offers you a variety of saving and discount options.
- Buy & Sell Holiday scheme and Life Assurance.
- 20% staff discount, as well as discounts at Superdrug and Three Mobile.
- Round the clock support from our partnership with RetailTrust.
- Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Customer Loyalty Manager employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Loyalty Manager
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at AS Watson Group. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like AS Watson Group before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Loyalty Manager
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to AS Watson Group:Your cover letter is your chance to shine! Tell us why you want to work at AS Watson Group specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at AS Watson Group!
How to prepare for a job interview at AS Watson Group
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
