At a Glance
- Tasks: Create engaging CRM campaigns that boost customer loyalty and drive business performance.
- Company: Join a friendly team at The Perfume Shop, where collaboration is key.
- Benefits: Enjoy 25 days holiday, hybrid working, and exclusive staff discounts.
- Other info: Be part of a diverse and inclusive workplace that values your contributions.
- Why this job: Make a real impact on customer engagement while developing your marketing skills.
- Qualifications: Experience in CRM or campaign marketing and strong analytical skills required.
The predicted salary is between 30000 - 30000 £ per year.
We’re looking for a customer-focused CRM Executive to join our Customer Team and play a key role in creating targeted customer communications that drive engagement, loyalty and long-term customer value. You’ll design and deliver CRM campaigns and lifecycle activity that support customer engagement, repeat purchase and business performance. Working within the Customer Strategy Team, you’ll use customer insight, segmentation and campaign performance data to build relevant and effective customer journeys that help us better connect with our customers.
Salary: Up to £30,000 per annum
WHAT YOU’LL DO
- Define campaign targeting and segmentation based on customer behaviour, lifecycle stage and commercial priorities.
- Build and manage audience selections within CRM tools, ensuring accurate targeting and effective customer journey design.
- Design CRM campaign workflows, including triggers, logic, exclusions and lifecycle journeys.
- Work closely with CRM, Brand and Digital teams to translate campaign plans into engaging customer communications.
- Monitor campaign and journey performance, identifying opportunities to improve engagement, conversion and retention.
- Support test-and-learn activity, continuously refining targeting, segmentation and campaign design to improve results.
WHAT YOU’LL BRING
- Experience in a CRM, campaign or lifecycle marketing role.
- Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
- A strong understanding of customer segmentation, targeting and lifecycle marketing.
- An analytical mindset with the ability to use customer data and insight to drive recommendations and performance improvements.
- Strong organisation skills, attention to detail and the ability to manage multiple campaigns effectively.
- A collaborative approach, with experience working across Digital, Brand and Marketing teams to deliver successful customer campaigns.
WHAT YOU’LL GAIN
- 25 days holiday plus bank holidays.
- Discretionary Bonus – We love to share our success with you!
- Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
- Hybrid Working! 3 days office and 2 days off-site.
- Access to our TPS Perks which offers you a variety of saving and discount options.
- Buy & Sell Holiday scheme and Life Assurance.
- 20% staff discount, as well as discounts at Superdrug and Three Mobile.
- Round the clock support from our partnership with RetailTrust.
- Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.
“We’re a sociable bunch of down-to-earth people, who enjoy our work and each other’s company”
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
CRM Executive employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AS Watson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AS Watson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AS Watson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AS Watson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AS Watson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AS Watson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AS Watson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AS Watson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AS Watson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AS Watson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
